Putting her thoughts on various issues, Conny Braams mentioned her nervousness about the internet transformation
An event in Athens, Greece, hosted by the World Federation of Advertisers on 7th April. At the event, the Chief Digital and Commercial officer at Unilever, Conny Braams, said that all has begun creating and investing in the next environment. People spend their time and money. It’s important, and there is a need to know what is being built, and there’s a need to prevent it and make sure people with no experience with it don’t get scammed amongst all the hype.
She stated that ‘the Currency in web 3 is not crypto, its trust.’
Cony thinks that the shift from centralized internet to a decentralized form of network or Web 3.0 is our chance to remove traditional drawbacks in existing systems. It’s time to transition from this ‘winner takes all’ existing mindset to a ‘community above all’ approach. Of course, it won’t be easy at all. Despite the fact that some of the most influential stakeholders of the internet are also motivated to make it happen.
Unilever Executive said the fictitious relationship, more to be ‘dysfunctional’, between biggest tech companies and their funding advertisers. It follows that even when marketers wanted to spend somewhat less on the big platforms but they still could not. The risk of working with such platforms overshadowed the reach that they provide.
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It’s not at all important in Web 3.0 to be in this way; there would be no such obligation or necessity to depend upto these companies to strangle those that have disrupted based on rich data. For the first time, due to the decentralized and privacy features of Web 3.0, there’s a possibility.
Braams said consumers would have ownership and subsequently more control over their own data. In return, they would be able to make more active choices regarding what should be done with their data. This type of situation would heighten awareness that would prevent fallout a lot that we currently observe around us regarding privacy. At least there’s such hope; the value of such a new internet can be confused with the dangers of an existing one. As she outlined further that the concerns and challenges of consumers today will only be increased in an environment wherein reality, personal data would become more personal. The only regulation is not enough, self-regulation would not be enough, and not even self-restraint would be enough.
Source: https://www.thecoinrepublic.com/2022/04/08/what-does-the-unilever-executive-mean-when-she-says-crypto-isnt-web-3-currency-its-trust/