The world’s leading mixed martial arts organization UFC has partnered with VeChain (VET), the premier global sustainability-focused blockchain Foundation, an official announcement reads.
VeChain Partners with UFC for a Marketing Deal
Notably, the partnership with UFC will help VeChain become UFC’s first-ever Official Layer 1 Blockchain Partner, providing the Foundation with an unprecedented level of integration into key UFC assets that range from live events, including broadcast features and in-arena promotion, to original content distributed via UFC’s popular digital and social channels.
VeChain will leverage UFC’s far-reaching global footprint to ensure meaningful brand visibility within an estimated 900 million TV households in 175 countries that receive UFC’s broadcasts.
Commenting on the development, Sunny Lu, co-founder and CEO of VeChain, said:
“It is a historical moment when VeChain, the Layer 1 public Blockchain with the most enterprise adoption, joins forces with the fastest growing sport to raise awareness that blockchain technology is critical in helping deliver major global objectives, such as sustainability. This is just the beginning of a multi-year relationship with UFC, and we really look forward to changing the world together.”
Similar sentiments were echoed by Paul Asencio, UFC Senior Vice President of Global Partnerships.
He said:
“VeChain is a globally recognized leader in blockchain technology, and we couldn’t be happier to welcome them as an Official Marketing Partner of UFC.”
Adding:
“VeChain’s expertise in using real-world blockchain applications to help the public and private sector achieve their carbon-neutral goals is an effort we are proud to support. We’re looking forward to working with VeChain to leverage UFC’s worldwide popularity to promote a positive message that blockchain technology can be used to protect our environment for future generations.”
What Is VeChain?
VeChain is one of the earliest blockchain projects that has been in the industry for a fairly long time. VeChain initially became popular due to its supply-chain-focused blockchain infrastructure as a service (BaaS) offering that allowed brands to embrace blockchain technology to keep track of their supply chain and logistical operations.
Over the years, VeChain has continued to adapt to the changing market narratives and has cemented itself as a pioneering real-world blockchain applications development platform with international offices in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, San Marino, and the United States.
To date, VeChain has inked partnerships with a wide range of high-profile organizations such as Walmart, Bayer, BMW Group, BYD Auto, LVMH, and others.
The VeChainThor public blockchain has witnessed commercial success at enterprise and government levels across various industries. The smart contract platform is mainstreaming applications across industries ranging from sustainability, carbon management, supply chain & logistics, medicine, energy, and others.
Source: https://crypto.news/vechain-vet-marketing-partnership-ufc/