Dutch neobank Bunq is making its official entry into the world of digital assets, unveiling a new crypto investment feature directly within its banking app.
With user demand for cryptocurrencies on the rise across Europe, the Amsterdam-based fintech is now offering access to over 300 tokens, including Bitcoin, Ethereum, and Solana.
Starting April 29, Bunq customers in several European countries — including the Netherlands, Spain, France, Belgium, Italy, and Ireland — can begin trading crypto without leaving the app. The company says this is just the first step in a broader rollout planned for the wider European Economic Area, the U.S., and the U.K.
Bunq founder and CEO Ali Niknam said the decision to integrate crypto was driven by a clear shift in user expectations. He noted that a growing majority of customers not only want exposure to digital assets but also want it delivered in a format they already trust — their everyday banking platform.
Behind the scenes, Bunq has partnered with Kraken, one of the world’s top crypto exchanges by volume, to power the new offering. Niknam also credited recent regulatory developments across Europe for enabling the move, pointing out that legal clarity has helped build the confidence needed to expand crypto access through traditional financial platforms.
The push into digital assets reflects a larger trend among fintechs, as neobanks look to become one-stop shops for savings, payments, and investments. Recent research commissioned by Bunq supports this direction — nearly two-thirds of Europeans surveyed said they prefer a unified platform that combines crypto with banking and savings tools. Yet, more than half of potential investors still feel current platforms fall short on usability and security.
Bunq’s 2025 crypto launch comes as rivals like Revolut also scale up digital asset offerings across Europe. With over 12.5 million users and growing, Bunq is positioning itself at the intersection of convenience and crypto adoption — giving retail users a streamlined way to manage both traditional money and digital value in one place.
Alexander Stefanov
Reporter at Coindoo
Alex is an experienced finance journalist and a cryptocurrency and blockchain enthusiast. With over 8 years of experience covering the crypto, blockchain and fintech industries, he deeply understands the complex and constantly evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His passionate approach allows him to break down complex ideas into accessible and insightful content. Follow up on his content to be up to date with the most important trends and topics.
Source: https://coindoo.com/top-european-bank-now-lets-customers-invest-in-crypto-directly/