The crypto space has a new generation of crypto influencers. It’s Gen Z, aka Zoomers.
Unlike Millennials or Gen X, who prefer long-form videos, Gen Z influencers promote crypto through short-form content or live streams. They mix crypto with their version of internet culture, like brainrot slang, memes, and AI slop.
A new kind of crypto influence
Zoomers have a different kind of crypto influence. They’re a special breed. First, Gen Z isn’t foreign to social media and the internet. They were born between 1997 and 2012 and grew up with the rise of Web2 and now Web3.
Moreover, they have experienced two recessions: the 2008 financial crisis and the COVID-19 recession. These economic events made Gen Z fearless. They don’t mind investing in risky assets like meme coins or NFTs.
According to a YouGov report, 48% of Generation Z use crypto exchanges, compared with 36% of Millennials. The new generation of investors isn’t that keen on traditional investing. Around 26% of Gen Z invest in stocks compared with 40% of Millennials.
Being part of crypto and DeFi is the norm among Zoomers. Most of them had heard of Bitcoin from a young age.
Who are “crypto influencers” in the Gen Z era?
In the Gen Z era, crypto influencers do not label themselves as professional traders or analysts. They are content creators first. The persona, the vibes, and the delivery method are important. The type of content, whether it’s news or educational, comes next.
The new generation of crypto influencers simplifies complex ideas. They react to trends, entertain, and build community engagement around Web3 topics. The influence of Zoomers is rooted in storytelling and social credibility. It’s not just market expertise.
Gen Z crypto content is mainly found on TikTok. Short-form videos that provide information in digestible chunks are the preferred way Zoomers learn about crypto. Instagram Reels and YouTube Shorts are among other popular apps for short clips.
According to stats from The 2025 Sprout Social Index, some of the most popular platforms among Gen Z users are:
- Instagram: 89%
- YouTube: 84%
- TikTok: 82%
TikTok leads Gen Z daily engagement. Over 83% of Zoomers logged into the app at least once a day in 2025.
For chatting and voice calls, Zoomers favor Discord. Many crypto influencers run dedicated servers for their communities. They host audio channels, share insights, analysis, memes, and other alerts in real time.
Discord continues to attract Gen Z males. Over 40 million U.S. users engage with the platform each week. X has limited traction among Gen Z. Only 22% used it regularly in 2025. Telegram use among Gen Z rose by 21% due to privacy and censorship issues.
Why Gen Z listens to them
Gen Z tends to distrust mainstream media and the old school approach to finance. Such media channels are often seen as outdated.
Instead, they turn to peer-like, digitally native creators for crypto information. About 37% of Gen Z investors in the U.S. and 38% in the U.K. take financial advice from social media influencers.
In addition, Zoomers prefer crypto information that is visual and informal. TikTok and YouTube Shorts crypto influencers create short, engaging videos. They simplify complex topics through relatable, story-like explanations.
Gen Z influencers are seen as more genuine and reliable than celebrities or institutions. They use familiar language and share personal stories. They ignore official qualifications.
How crypto influencers actually shape markets
Gen Z crypto influencers do not focus on market timing. They are more about compressing attention into short time windows.
Short form creators can take a vague theme like “this coin is trending,” or “this chart is breaking out,” and turn it into a shareable story that spreads faster than long form research.
Young crypto influencers can popularize memecoins and make them accessible. But they also amplify hype and misinformation. This is because their content is optimized for engagement.
Memecoins are basically attention products. They don’t need a complex utility case to travel. They need a narrative hook and social proof. Influencer-led attention can quickly inflate and deflate valuations. The fast rise and fall of the Hawk Tuah Girl memecoin is a good example.
Influencer content acts like a sentiment shock. A bullish clip sparks FOMO buying. A skeptical reaction triggers doubt, or a “warning” video accelerates exits. It’s a reflexivity loop of content, attention, price, and more content.
Moreover, Gen Z platforms don’t just broadcast. They recruit people. Comments like “I’m in,” “dev doxxed,” “listing soon” turn into evidence. TikTok duets or stitches create debates. And reposts and reaction threads simulate consensus.
Young influencers don’t directly impact crypto markets, but they grab and control attention.
Case patterns
A meme coin cycle is a case pattern that keeps repeating. It starts with a meme, a character, or a joke. Explainer content frames it as “the next trend.” It’s an easy story, with a low learning curve.
The cycle moves to the virality phase next. Comments, TikTok stitches, and reposts are social proof, creating a sense of consensus around a meme coin. The market starts moving next. A relatively small wave of buys can spike the price of a meme coin with thin liquidity.
Then the second wave of buyers arrive because the price spiked. Finally, the distribution phase follows. Early meme coin entrants exit into late FOMO, then regret posts flood social media.
Another repetitive case is the airdrop cycle. The cycle begins with “How to qualify?” Twitter threads and short videos spread fast, explaining tasks, points, and referrals.
People chase activities like swapping and daily check-ins, which are often framed as “free money.” The expectation of receiving a token gets priced. Pre-market IOUs launch, narrative bidding starts, and rumor cycles begin.
At last, the airdrop happens and leads to immediate volatility. As a result, social media content swings to asking whether it was worth it, with regret over farming.
Crypto education or crypto entertainment?
Gen Z crypto content sits on a spectrum. Some creators teach, others perform, and many do both in the same clip. This creates an education issue and a market integrity issue because social platforms will amplify misinformation and speculation.
Young investors use social media to learn about investing and crypto. Some creators genuinely educate. They play a positive role in investor education. Others simplify a topic to the point of distortion. Their content may include false claims, lack proper disclosures, and have conflicts of interest.
Moreover, short-form content favors clear answers, not nuance. It’s optimized for retention and virality. It tends to favor confident predictions. Simple buy/sell narratives are better than discussions of tradeoffs. And price movement is often treated as proof.
Education explains how something works, like gas fees, liquidity, tokenomics, etc. Speculative education uses explanation as a funnel into a trade. It’s often mixed with urgency and social proof.
Complex crypto content with a confident narrative can be risky. It can make new investors overconfident. They may overestimate what they understand, or underestimate drawdowns and liquidity risks. They could also mistake virality for validity.
In crypto, volatility is the baseline. When prices swing fast, confident content can prompt impulsive entries. Social proof can accelerate FOMO, and post-pump narratives can trap late buyers.
Distinguishing between crypto education and crypto entertainment is a critical skill.
Regulatory and platform attention
Regulators view crypto influencers as a fundamental part of modern investing. They are no longer just a minor issue.
If an influencer promotes crypto on social media, they must clearly and prominently disclose risks. Regulators now act together globally, giving official warnings and taking enforcement actions.
Enforcement through social media platforms is complex. This is because influencers or fraudsters can reappear through new or backup accounts. The crypto market is maturing, and regulators are no longer coming for creators. They are trying to reduce consumer harm and standardize disclosure.
How this changes the crypto information stack
Crypto’s information stack has changed from pull-based reading to push-based feeds. Instead of relying on blogs, forums, and long threads, people watch short clips.
The old information stack starts with the user. They search for a topic, follow specific accounts, or read long posts. The learning pace is slow, and narrative formation takes more time.
The new information stack starts with an algorithm. The user gets shown what performs, not what is most accurate. The content format is often viral clips, meme explainers, and stitched reactions. The learning pace is fast, and the narrative cycle compresses from days or weeks to hours.
The media structure affects market structure. That change in the crypto information stack doesn’t mean influencers control markets. It simply means the path from narrative to retail behavior is shorter.
What comes next
Crypto creators are moving from solo accounts toward managed, monetized media businesses. A hybrid of influencer and journalist creators will be more common. But with more pressure for transparency and disclosures.
The goal post will move from who can go viral once to who can be trusted repeatedly.
Influence is the new volatility layer
Crypto markets react not just to data, but to narratives. Those narratives can become self reinforcing when attention and price feed each other.
There’s a strong correlation between social media sentiment and crypto volatility. And Gen Z crypto influencers are big drivers of social media sentiment. This doesn’t mean they control crypto markets. But in thin markets, attention is a volatility amplifier.
Understanding Gen Z crypto influencers is part of understanding crypto itself.
Source: https://www.cryptopolitan.com/new-wave-crypto-influencers-markets/