Swyftx Acquires Caleb & Brown in Major Crypto Deal

Key Points:

  • Swyftx acquires Caleb & Brown, largest crypto deal in Australia/NZ.
  • Merger valued over $100 million AUD.
  • Expansion targets U.S. market leveraging client network.

Swyftx announced its acquisition of Caleb & Brown on July 1, marking Australia’s largest crypto deal.

The acquisition of Caleb & Brown by Swyftx positions the company to expand its U.S. presence, targeting high-net-worth investors.

Swyftx Makes $100M AUD Acquisition in Australian Crypto First

Announced on July 1, Swyftx, an Australian crypto exchange, will acquire boutique digital asset brokerage Caleb & Brown. The transaction’s value exceeds $65.8 million USD, making it the largest crypto acquisition in Australia and New Zealand to date. Swyftx plans to utilize Caleb & Brown’s U.S. client base to expand into this strategic market.

With this acquisition, Swyftx is expected to broaden its geographic reach significantly. This move comes just three months after Swyftx’s acquisition of Easy Crypto. New Zealand’s largest crypto exchange. Jason Titman, CEO of Swyftx, noted that the company aims to become a cornerstone in the digital assets space across both regions.

Market reactions to the announcement have been generally positive, highlighting Swyftx’s strategic approach to leveraging a favorable regulatory environment in the U.S.

Jason Titman, CEO, Swyftx, said, “The President’s working group on crypto is due to report before the end of this month, and it could open the flood gates to a lot of U.S.-focused crypto deal-making.”

Caleb & Brown Acquisition to Bolster U.S. Market Expansion

Did you know? The acquisition is the largest crypto deal in Australia and New Zealand ever, reshaping the regional crypto landscape.

Bitcoin’s current price is $105,974.34, showing slight fluctuations. Over the last 90 days, the price rose by 25.58%, based on CoinMarketCap data. The 24-hour trading volume reached $45.37 billion, a 4.71% change, indicating active market participation.

bitcoin-daily-chart-1883

Bitcoin(BTC), daily chart, screenshot on CoinMarketCap at 21:19 UTC on July 1, 2025. Source: CoinMarketCap

Coincu analysts emphasize the strategic value of targeting the U.S. market, which offers growth amid increasing regulatory clarity. High-net-worth channels enhance Swyftx’s market position and future profitability.

Source: https://coincu.com/346297-swyftx-caleb-brown-acquisition-us-expansion/