Stash CEO says it’s an opportune time for retail investors to enter the crypto market

Brandon Kreig, the CEO of Stash, believe it is the perfect time for retail investors to invest in the crypto space. He said this during an interview earlier today, noting that Stash offers investors a long-term approach towards embracing crypto. According to him, Stash’s mission is to help everyday American’s build and grow wealth.

He added that the company is excited about the milestones it has achieved. Kreig pointed out that the company was proud of exposing its customers to Bitcoin (BTC/USD) and Ethereum (ETH/USD) through its fully managed account, Smart platform.

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Kreig further noted that Stash is not a market timer. As such, the company’s customers don’t focus on whether the market is going up or down. This is because they invest small amounts of money on a regular basis. On top of this, they have a long-term outlook on the sector.

Kreig acknowledged that it is hard for traders to tell which direction the crypto market will take. However, he said Stash believes it is the ideal time for investors to enter the crypto space, adding that most people don’t understand the sector. To this end, the company embraced cryptos because it wanted to help people join the crypto space in a simple and easy way.

A long-term crypto believer

Kreig admitted that Stash is a long-term crypto bull. He added that although the company has a long-term investment thesis and a fully-managed investment account, it still believes that crypto investments should only be a small fraction of a diversified portfolio.

Specifically, kreig said Stash advocates for clients to invest between 4-6% of their portfolio in crypto. He added that Stash’s approach to letting investors dabble involved reducing bond and fixed income exposure and introducing some BTC and ETH exposure into the long-term Smart portfolio.

This news comes as the crypto market continues performing poorly. At the time of writing, BTC, the leading crypto by capitalization is changing hands at $38,192.72 (£28,158.86) after losing 11.14% of its value over the past 24 hours. The altcoin market is also bleeding, with ETH plunging 14.17% to trade at $2,788.08 (£2,055.39).