Premium Watchmaker Tag Heuer Now Accepts Crypto as Mode of Payment

• There is a 15-minute guarantee on exchange rates when using BitPay at TAG.
• Many stable currencies are accepted, such as USDP, BUSD, and GUSD.

TAG Heuer, a premium timepiece maker based in Switzerland, has partnered with BitPay to accept bitcoin and other cryptocurrencies as a mode of payment online, according to a statement. The premium watchmaker lets consumers utilize bitcoin and other cryptocurrencies for up to $10,000 per transaction with no minimum spending limits.

Simple Payment Process

TAG will accept crypto payments using BitPay, a cryptocurrency payment gateway provider. Companies who want to join the market with automated services don’t have to worry about the complexities of using BitPay.

BitPay co-founder and CEO Stephen Pair stated:

“We are excited to see global brands such as TAG Heuer investing in the crypto space and seeking the support of BitPay to adapt their digital platforms to the rapid transformation of e-commerce.” 

There is a 15-minute guarantee on exchange rates when using BitPay at TAG, so consumers may pick their chosen currency and wallet when requested during the checkout process. CEO Frederic Arnault of the Swiss unit’s said crypto will “deeply transform our industry and beyond.”

As soon as the transaction has been validated on-chain, consumers will be sent to TAG’s website to get a confirmation from both BitPay and TAG. Many stable currencies are accepted, such as USDP, BUSD, and GUSD. Bitcoin (BTC), Dogecoin (DOGE), Litecoin (LTC), Shiba Inu (SHIB), and Wrapped Bitcoin (WBTC) are also accepted.

A pilot initiative, this effort to accept crypto for online purchases in the US is just one way TAG Heuer aims to exploit blockchain technology and the increasing interest in NFTs as part of a developing Web3 strategy.