- Phoenix Group adopts a $150 million crypto strategy, holding 514 BTC and 630,000 SOL.
- Share price rose 72% in Q2 2025.
- Institutional crypto adoption surges in Gulf, highlighting diversification.
Phoenix Group, an Abu Dhabi-based cryptocurrency mining company, has officially adopted a $150 million digital asset reserve strategy, boosting its stock by 72% since April.
This strategy underscores increased institutional adoption of cryptocurrencies in the Gulf, highlighting the diversification of corporate treasuries beyond Bitcoin, significantly influencing market dynamics.
Phoenix Group’s $150M Crypto Move Boosts Market Confidence
Reactions from industry insiders and market participants are notably positive. Although direct commentary from top influencers such as Arthur Hayes and Vitalik Buterin has yet to emerge, the strong share performance and increased trading volume indicate support from shareholders and crypto enthusiasts. The long-term value belief in digital networks shared by Munaf Ali, CEO of Phoenix Group, underscores the company’s confidence in its treasury strategy:
The Coincu research team highlights that Phoenix Group’s strategy could trigger an increase in multi-asset treasuries among rivals, leveraging historical trends and technological advancements. Institutions in the Gulf may soon mirror these maneuvers, stimulating market interest in assets like SOL beyond the prevailing focus on BTC.
We believe in the long-term value these networks represent, and our treasury strategy reflects that belief.
Historical Trends Mirror Phoenix’s Bold Treasury Strategy
Did you know? Phoenix Group’s $150 million treasury move mirrors early corporate BTC strategies, akin to MicroStrategy’s initial adoption, signaling a new wave in institutional crypto diversification in the MENA region.
Bitcoin (BTC) currently trades at $116,455.67, with a market cap of $2.32 trillion and a dominance of 60.78%, according to CoinMarketCap. The 24-hour trading volume decreased by 4.01%, standing at $66.81 billion. Bitcoin’s value experienced a weekly decline of 1.99% but saw a 30-day increase of 9.93%.
The Coincu research team highlights that Phoenix Group’s strategy could trigger an increase in multi-asset treasuries among rivals, leveraging historical trends and technological advancements. Institutions in the Gulf may soon mirror these maneuvers, stimulating market interest in assets like SOL beyond the prevailing focus on BTC.
DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing. |
Source: https://coincu.com/news/phoenix-group-150m-crypto-reserve/