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Dubai, United Arab Emirates – 21 January 2026
PhilSocial, a blockchain-powered social platform dedicated to rewarding users for their time and engagement, has announced its plans to provide financial opportunities and community upliftment to Ethiopia. This initiative will position the country as a foundational example of how decentralised technology can deliver social impact at a peer-to-peer level.
As part of this initiative, PhilSocial collaborated with Hailemariam Desalegn, former Prime Minister of Ethiopia, to discuss the role of PhilSocial’s blockchain-enabled social app in fostering a Give-to-Earn mechanism that encourages digital participation, connection, and community-led impact across the region.
Ethiopia, one of Africa’s oldest nations and a country defined by its deep cultural heritage, resilience, and innovation, has struggled economically, particularly in rural areas where opportunities and adoption are more challenging. With a rapidly growing youth population and increasing digital adoption, the country stands at the intersection of tradition and transformation, making it ready for scalable, people-centred solutions such as cryptocurrency and blockchain.
 
Through PhilSocial, individuals have access to traditional social media features, but users are rewarded for their time and engagement. These rewards accumulate over time and can be unlocked by giving to a cause created by the community. Rather than relying on traditional charities, PhilSocial encourages users to support each other on a peer-to-peer level.
“This is a historical moment for us, and for Ethiopia,” said Jerry Lopez, CEO and Founder of PhilSocial. “What we are building is a blueprint that can be replicated across Africa and other underserved regions worldwide. When communities are given the right tools, they can empower themselves and help build a better future for all.”
In response to the partnership, Hailemariam Desalegn, former Prime Minister of Ethiopia, said, “I understand the importance of financial inclusion and the need for innovation to start in Ethiopia. I am thrilled to be the face of PhilSocial for Africa and to spearhead this giving movement on the continent”.
The initiative reflects PhilSocial’s broader vision for the Crypto-for-Good movement, in which blockchain technology can enable financial inclusion and access for all. With its social app at its core, PhilSocial aims to bring people together across borders, religions, cultures, and economic statuses for one shared purpose – to help rebuild individual lives and communities.
As PhilSocial continues its global expansion, Ethiopia serves as a powerful example of how decentralised platforms can unlock opportunity one community at a time. This is the first of its partnerships for 2026, with many more on the horizon.
About PhilSocial
PhilSocial is a blockchain-powered social ecosystem that uses a Give-to-Earn mechanism to reward users for their time, engagement, and community impact. Through its decentralised rewards model, users can participate in a global community built around transparency, inclusion, and purpose. PhilSocial is part of the growing Crypto-for-Good movement, using technology to empower individuals and communities worldwide.
Contact Person:
Tatum April
Chief Marketing Officer of PhilSocial
www.philsocial.io