Payments pioneer PayPal announced it is enabling U.S. merchants to buy, hold, and sell cryptocurrency directly from their PayPal business accounts. However, this functionality will not be available in New York State at launch. This latest move marks another significant step for the payments giant in increasing cryptocurrency’s utility, providing millions of merchants across the U.S. with enhanced functionality.
“Business owners have been asking for the same cryptocurrency functionality that consumers enjoy. We’re thrilled to meet that demand,” said Jose Fernandez da Ponte, PayPal’s Senior Vice President of Blockchain, Cryptocurrency, and Digital Currencies.
By April 2024, the payments firm enabled PYUSD as a funding option on its Xoom platform, allowing users to send money to friends and family abroad without incurring transaction fees when using PYUSD.
PayPal enhances its rewards program, offering customers up to 15% cash back on selected purchases
The payment giant has spent most of the year working to find ways to make it easier for customers to make transactions. A few weeks ago, the California-based fintech announced it is expanding its rewards program to incentivize customers to choose PayPal at the point of sale.
With the newly enhanced rewards program, consumers choose a monthly spending category, such as groceries or clothing, for which they want to receive 5% cash back using their PayPal Debit Mastercard. Shoppers can receive up to $1,000 in cash back in their selected category.
Additionally, users can stack cash-back offers. For instance, if a DoorDash customer selects a restaurant as their monthly category, they will get a 5% cash back offer for using their PayPal Mastercard and another 10% cash back if they save the deal from DoorDash in the PayPal app. The 15% total rewards will be automatically applied when checking out with PayPal.
Source: https://www.cryptopolitan.com/paypal-unleashes-crypto-power-for-merchants/