Paris Saint-Germain Teams Up with Brilliant Crypto, Inc.

Brilliant Crypto, Inc. has joined hands with the international football club Paris Saint-Germain F.C.

Brilliant Crypto and Paris Saint-Germain… The Perfect Match?

Sebastien Wasels – managing director of Paris Saint-Germain in Asia-Pacific – mentioned in a recent interview:

We are delighted to welcome Brilliant Crypto as the new premium partner of Paris Saint-Germain. This partnership represents the 12th deal signed by the club’s Asia Pacific office since its opening, highlighting the strong positioning of Paris Saint-Germain in the region. It is an honor to have an ambitious partner like Brilliant Crypto place its trust in our club to promote its brand and bring forth a revolutionary game that will allow our fans around the world to interact with the club on a whole new level. With its unique positioning as a lifestyle brand, a strong presence of over 200 million fans on social media, and a growing permanent and physical presence in many countries such as Japan via official stores and PSG academies, Paris Saint-Germain has strengthened its ability to support its partners and their objectives worldwide. We look forward to working together with Brilliant Crypto to develop creative and impactful campaigns.

Naruatsu Baba – the CEO of Brilliant Crypto – also threw his two cents into the mix, stating:

Brilliant Crypto was established to take on the challenges of blockchain gaming and create games that truly shine and stand out. Our blockchain game is a provocative project that will implement the ‘proof of gaming concept,’ aiming to make sustainable play-to-earn a reality and generate real economic value in the metaverse. The metaverse has no borders, so to deliver real economic value to the metaverse, achieving global recognition, is essential. This is why we have been searching for a global marketing partner. I am therefore very pleased that we have partnered with Paris Saint-Germain, a top global brand known for innovation that is directly getting involved with web3. Through this partnership with Paris Saint-Germain, who have many enthusiastic fans globally, especially in Southeast Asia and Latin America where many blockchain gamers reside, we plan to generate lots of excitement across the world.

A Special Beta for Players

In addition to the partnership news, a closed beta is going to be held for Brilliant Crypto. Players will be able to earn special prizes through mining digital gemstones, which is the main staple of the game’s narrative. All players who take part in the beta test will be entered into a special lottery. The winners of the lottery will garner VIP tickets (airfare included) to see Paris-Saint Germain play in a tournament that decides the top European football group. As many as six winners will be selected.

This isn’t the first time a football league has crossed paths with crypto. In 2018, for example, e-Toro signed deals with seven soccer clubs.