- Nequi, a Fintech Platform, is planning to dive into the crypto space in Columbia, announced Cipriano Lopez, CEO of Nequi, in a webinar.
- To add cryptocurrencies, among other features, is part of Nequi’s strategy for the platform’s growth and adding new customers.
- New improvements in the app are expected to be implemented in Q3, 2022, while the company’s division will further speed up the latest phase of its financial products.
Fintech Firm Nequi To Dive Into Crypto Market
A trend of adding cryptocurrencies in their service offerings is going on among the neobanks. A fintech platform, Nequi is planning to enter the crypto sector in Columbia. The platform, which hosts over ten million customers, is in discussion to separate itself from Bancolombia and establish itself as an independent company and platform.
Cipriano Lopez, CEO of Nequi, announced in a webinar with Credicorp Capital, a holding company that also offers financial services to its customers. Lopez shared that Nequi directly wants to enter the market, compliance being one of its main concerns.
As of now, Nequi awaits the approval of regulators for becoming an independent company to implement the improvements and new plans devised.
Lopez On Company’s Growth
The strategy of Nequi is to grow more and add new users, including the integration of cryptocurrency and other new features. Even during the pandemic, the growth of the platform didn’t stop. It was able to add more than four million customers because of its all-digital business model.
The new changes to the app are expected to be implemented in Q3 2022, with its separation from Bancolombia acting as a catalyst for the latest phase of its financial products.
The CEO also revealed that the app would bring new services that will renew publication cards, make ticket purchases along with other services, and back the adoption of the platform.
Lopez is confident that the company will be making profits in the coming months, and these plans aim to achieve this target. However, the company is not making such profits, although due to its digital nature, it has received subsidiaries from the government. Under the new strategy, credits will be given to the platform’s heavy users that can afford to pay liquidity for them.
Colombia is currently seen as a growing crypto hub by companies like Bitso, a Mexico-based exchange that announced its expansion to the country in February.
The post Nequi Reveals Its Plan to Enter Into Crypto Space In Columbia appeared first on The Coin Republic: Cryptocurrency , Bitcoin, Ethereum & Blockchain News.
Source: https://www.thecoinrepublic.com/2022/03/31/nequi-reveals-its-plan-to-enter-into-crypto-space-in-columbia/