Morgan Stanley is preparing to add cryptocurrency trading to its E*Trade platform by 2026, according to a Bloomberg report published May 1.
The move marks a major expansion of the banking giant’s digital asset strategy, with internal discussions reportedly starting in late 2024.
Sources say the plan is still in its early stages, but Morgan Stanley may partner with established crypto firms to power the integration. If finalized, the upgrade would allow E*Trade users to buy and sell major cryptocurrencies directly on the platform.
Morgan Stanley Eyes Broader Digital Asset Access
The Wall Street firm has been warming up to crypto for years. In 2024, Morgan Stanley gave its top-tier clients access to crypto futures and spot Bitcoin ETFs. Its financial advisers were authorized to pitch these ETFs starting last August.
This latest move suggests the bank is preparing for wider retail demand. With millions of E*Trade users and growing institutional interest in crypto, Morgan Stanley is positioning itself to lead the next wave of adoption.
Kosta Gushterov
Reporter at Coindoo
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Source: https://coindoo.com/morgan-stanley-plans-to-bring-crypto-trading-to-etrade-by-2026/