Morgan Stanley explores the offering of crypto on its E-Trade platform

Morgan Stanley has announced that it is exploring the offering of crypto to add to its E-Trade brokerage platform. The asset manager believes that there will be a new regulatory environment more favorable to the sector, thanks to the elected president of the USA, Donald Trump. 

Morgan Stanley and the crypto offering on E-Trade thanks to a favorable regulatory environment

According to what has been reported, it seems that Morgan Stanley, one of the largest asset managers in the world, is considering whether to add crypto offerings to the E-Trade platform.

In practice, E-Trade is a traditional retail broker that could soon offer trading of cryptocurrencies as well, becoming a direct competitor to platforms like Coinbase. 

This new assessment on the integration of crypto stems from the fact that with the newly elected President of the USA, Donald Trump, the regulatory environment should be more favorable. 

At the moment, more than the official decision, Morgan Stanley has only wanted to share the intention and the evaluation of whether to make this move or not. 

With this announcement, however, the asset manager joins the many brokers who have started to open up to the crypto sector, also after Trump won the presidential elections. 

Morgan Stanley with E-Trade close to the brokers who have chosen crypto

Both in the USA and in the rest of the world, the integration of crypto by brokers is becoming more and more a reality. 

Morgan Stanley and its new shared intention is just part of something that already exists. To give an example, the famous broker Robinhood decided to offer crypto some time ago but, after Trump’s election, increased its offering. 

In fact, in mid-November, Robinhood started listing also PEPE, Solana (SOL), Cardano (ADA), and Ripple (XRP).

In any case, Morgan Stanley is not new to the crypto sector. Last August, the asset manager gave the green light to its asset advisors to promote investments in Bitcoin ETFs.

Not only that, in October 2023, even one of its analysts Denny Galindo, had released his prediction on Bitcoin, stating that the crypto winter was over, and that spring was on the horizon. Something that actually happened in 2024.

Trump and the unlocking of the cryptocurrency sector

There is little time left until the fateful January 20, 2025, Inauguration Day, which is when Donald Trump will take office at the White House after being sworn in on the steps of Capitol Hill, becoming officially the President of the USA. 

Yet, in the crypto sector at least, his victory has already stirred the spirits of the investors. 

We saw it right after his victory on November 6, with Bitcoin (BTC) and its all-time highs and all the cryptos that surged.

Not only that, after Trump appointed the new President of the Securities and Exchange Commission (SEC) of the USA, BTC became six figures for the first time in its history, surpassing the threshold of $100,000.  At the time of writing, BTC is worth $96,300, with the new ATH of BTC having been reached on December 17 above $108,000.