How to choose the best white label provider for your crypto exchange

How to choose the best white label provider for your crypto exchange

The crypto market made an aggressive resurgence in 2024, and looking forward in 2025, it’s clear that launching a cryptocurrency exchange remains a promising venture. White label solutions offer a quick path to market without the complexities of building from scratch. But with so many options available, how do you find a provider that truly fits your needs? This article guides you through defining requirements and evaluating features to help you choose a white label provider for long-term exchange growth and success.

First things first – defining your requirements

The first step is understanding your exchange’s specific needs. Identify your target audience—whether retail traders, institutional investors, or both—and determine the primary use case. Will it cater to casual users, institutional investors, or specific regions? Next, consider the functionality needed to support users and how it aligns with your long-term vision. If your business has existing technology, assess whether the platform integrates with it. Lastly, ensure the solution fits your budget while allowing room for growth.

Not all white label providers are created equal

Be cautious of white label providers that advertise no setup fees, as this can be deceptive; they may take advantage of your platform later by retaining control over liquidity and charging large royalties—sometimes up to 50% per trade. Entering into a partnership without fully understanding the terms can hinder your exchange’s growth and profitability. For long-term success, choose a provider that gives you control over liquidity and the ability to shape your platform without hidden risks.

Key features of a successful crypto exchange

This section breaks down the core functionalities into two parts: baseline features that are fundamental for any functional and secure exchange, and advanced features that can set your platform apart from competitors and attract a wider clientele.

Baseline features: the must-haves 

When comparing white label providers, expect a trading engine that handles high trade volumes with low latency for smooth execution, supporting various order types like market, limit, and stop. An intuitive, customizable front-end is important for user experience, while native multi-currency wallet support and fiat on/off-ramps should allow easy asset management. Providers should also offer support for launching, hosting, and maintaining the exchange, enabling operators to focus on growth and user experience without managing setup or ongoing infrastructure.

Advanced features: setting your exchange apart

Advanced features like derivatives trading—such as futures, options, and perpetual swaps—can attract experienced traders by providing tools for hedging and speculation. Native yield pools also help retain user funds within the exchange, allowing for asset staking and passive income generation, which promotes long-term engagement and benefits operators through yield sharing.

Many white label providers offer backend systems integrated with the exchange front end, allowing operators to manage liquidity, users, trading activity, and compliance. These systems typically include financial reporting, performance tracking, and market making tools, giving operators control over liquidity sources and the ability to manage spreads. Providers offering market makers customizable trading pairs and liquidity connections enable greater pricing flexibility and adaptability to market conditions.

Additional perks that drive success beyond technology

A great white label provider goes beyond technology by offering liquidity management and regulatory support. Established liquidity networks help maintain smooth trade execution and competitive pricing, which boosts user confidence and platform reliability. In addition to liquidity, having strong regulatory support is equally important. A provider that gives guidance on regulatory matters simplifies the process of securing licenses, aligning your exchange with compliance requirements. These additional benefits position your platform for long-term growth and stability.

Closing thoughts

A lot has been covered, and there is definitely more detail to unpack when selecting the right white label provider. From defining your requirements to maintaining control over liquidity and leveraging regulatory support, these steps are key to long-term success. 

For more information, a full guide is available on how to launch a crypto exchange that goes into greater detail and gives more insights.

The Shift Platform: a technical solution for exchange operators

At Shift Markets, we’ve led the way in crypto infrastructure and exchange technology since 2009, launching over 125 exchanges globally. Based in New York City, we offer solutions that help operators efficiently launch, manage, and scale their exchanges.

The Shift Platform provides operators with full control over exchange operations while delivering a customizable front-end user experience. Its low-latency matching engine ensures smooth trade execution, and operators have access to tools for user account management, compliance tracking, and real-time trading monitoring. To learn more or schedule a personalized demo, contact us here.