Design software company Figma disclosed in a new SEC filing that it holds $70 million in shares of Bitwise’s Bitcoin ETF (BITB) and has earmarked $30 million in USDC to buy Bitcoin directly.
The revelations came as the company filed its S-1 to go public.
Figma’s crypto activity began shortly after the SEC approved spot Bitcoin ETFs. On March 3, 2024, its board approved a $55 million investment in Bitwise’s ETF—now valued at $70 million, suggesting early gains.
The board later greenlit another $30 million in direct Bitcoin purchases, but the company has so far only converted that amount into stablecoin USDC, signaling plans to buy BTC in the near future.
The move positions Figma among a growing cohort of tech companies integrating crypto into their corporate treasuries—a trend led by firms like Strategy, which treat Bitcoin as a core balance sheet asset. While Figma remains primarily focused on digital design tools, the scale of its crypto exposure signals a broader strategic interest in blockchain-based assets.
This also comes at a pivotal time for the IPO market and the crypto sector. As institutional interest in Bitcoin ETFs continues to grow, Figma’s dual investment approach—splitting between ETFs and direct holdings—may reflect a desire to balance regulatory clarity with long-term conviction in Bitcoin’s role as a financial asset.
Alexander Stefanov
Reporter at Coindoo
Alex is an experienced finance journalist and a cryptocurrency and blockchain enthusiast. With over 8 years of experience covering the crypto, blockchain and fintech industries, he deeply understands the complex and constantly evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His passionate approach allows him to break down complex ideas into accessible and insightful content. Follow up on his content to be up to date with the most important trends and topics.
Source: https://coindoo.com/figma-reveals-100m-crypto-strategy-ahead-of-ipo/