Crypto News: UBS Weighs Crypto Investment Services for $4.7T Wealth Platform

UBS plans crypto investment services for private clients, signaling digital asset expansion across its $4.7T global wealth platform.

UBS Group is considering offering crypto investment services to select private banking clients, according to Bloomberg. The move would represent a measured expansion into the digital assets space for the world’s biggest wealth manager. Growing client demand and evolving market infrastructure are prompting traditional banks to reassess their digital asset exposure with caution.

UBS Explores Crypto Access for Private Banking Clients

UBS is looking to permit some of its private banking clients to invest directly in cryptocurrencies. The bank now manages some $4.7T in wealth assets worldwide. According to people familiar with the matter, UBS is gathering partners to support the potential crypto offering while finalizing its internal risk controls.

UBS plans to make cryptocurrency investing available for some private banking clients in what could become a significant move into digital assets for the wealth manager https://t.co/pWi6Inm9AP

— Bloomberg (@business) January 23, 2026

Discussions about the crypto service have been going on for months without a finalized plan for rollout. UBS has not yet made the structure of the offering and its timing public. Sources suggested that deliberations are still private as strategic decisions are still being reviewed.

Related Reading: Sling Money Secures FCA Approval to Offer Crypto Services in the UK | Live Bitcoin News

At first, the service will potentially be open to select clients in Switzerland to buy and sell Bitcoin and Ether. However, the bank could possibly expand access to more markets later. Regions, which are under consideration, are reportedly Asia-Pacific and the United States, depending on the clarity of regulation.

UBS already offers exposure to crypto-linked exchange-traded funds for its rich clients in Hong Kong. This current offering makes it possible to indirectly participate in digital asset markets. Therefore, a direct crypto investment service would be a significant expansion from today’s products.

The bank’s cautious strategy is indicative of increased regulatory oversight in key financial markets. Regulators are still perfecting rules around custody trades and client protections around digital assets. Consequently, UBS is focusing on operational certainty and alignment with compliance before offering any service.

Global Banks Increase Crypto Exposure Amid Client Demand

UBS’s potential move is part of a larger trend among big financial institutions. Banks like Morgan Stanley and JPMorgan Chase have increased crypto-related services for select clients. These offerings are often geared towards high-net-worth individuals looking for diversified portfolios.

Client demand for digital assets has risen with more institutional acceptance. Spot Bitcoin exchange-traded funds approved in several jurisdictions have given a boost of confidence to the market. As such, there is pressure on wealth managers to offer regulated access options.

This scale of UBS brings added significance for global markets to the decision. With $4.7T in managed assets, even limited access to crypto could affect industry standards. Analysts consider the move to be a sign of gradual normalization for digital assets in the traditional financial world.

However, UBS is apprehensive because of the volatility risks of cryptocurrencies. Price swings in Bitcoin and Ether are still of concern to risk committees. Therefore, any offering would likely have strict suitability assessments and controlled exposure limits.

Partner selection is therefore central to UBS’s planning process. The bank is reportedly considering custody providers, execution providers, and compliance providers. These partners must comply with institutional security standards and regulatory requirements from jurisdiction to jurisdiction.

The market participants anticipate that UBS will make incremental rather than aggressive moves. A phased rollout would enable the bank to monitor client uptake and the performance of operations.

If launched, the service may foster UBS’s competitive positioning in wealth management globally. Digital assets have become a new perspective as a long-term portfolio asset. As a result, providing crypto access is potentially useful to UBS in retaining sophisticated clients.