“This year’s FIFA World Cup will be the first to leverage Web3 technology,” Steven Kalifowitz, chief marketing officer at Crypto.com, said in the release. “It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia.”
Source: https://www.coindesk.com/markets/2022/12/05/cryptocoms-cro-surges-as-it-launches-world-cup-nfts-with-coca-cola/?utm_medium=referral&utm_source=rss&utm_campaign=headlines