Key Takeaways
- FIFA has announced that Crypto.com will serve as a sponsor of this year’s World Cup, set to take place in Qatar at year’s end.
- Crypto.com will gain a brand presence inside and outside stadiums, while its users will have a chance to win prizes.
- More than 3.5 billion people viewed the FIFA World Cup in 2018, making this a highly visible crypto brand partnership.
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Crypto.com will become a sponsor of the FIFA World Cup this year, according to a press release today.
Crypto.com Will Sponsor FIFA
FIFA has announced that Crypto.com will sponsor 2022’s FIFA World Cup, to be held in Qatar in November and December.
Crypto.com will gain a brand presence inside and outside stadiums during the soccer tournament. The exchange will also give users the chance to attend matches and win merchandise.
Crypto.com will be the event’s exclusive crypto trading platform sponsor. Other sponsors include Budweiser, McDonald’s, the tech company Hisense, and the smartphone company Vivo.
Kay Madati, FIFA’s Chief Commercial Officer, said that FIFA is “delighted to have a global brand like Crypto.com join us as a sponsor” of this year’s pro soccer tournament.
Madati noted that “there is no platform bigger…than FIFA’s global platform of football.” More than 3.5 billion people viewed the previous FIFA World Cup in 2018, making the sponsorship deal one that will be highly visible across the entire world.
Crypto.com is currently the third-largest exchange by trading volume, reporting a volume of $3.8 billion over the past 24 hours. It claims to serve over 10 million customers worldwide.
The amount of money involved in the deal was not disclosed.
Previous Sports Sponsorships
Crypto.com has formed many other sponsorship deals; it was said to have spent over $400 million on those deals by late 2021.
The company previously sponsored Aston Martin’s F1 team, the NBA’s Philadelphia 76ers, the European soccer club Paris Saint-Germain, and the Ultimate Fighting Championship (UFC). It also purchased naming rights to the Staples Center late last year.
Several other crypto companies have formed sports partnerships as well. FTX is perhaps the most prominent, as it has signed deals within the NBA and MLB, purchased naming rights to at least two venues, and negotiated various other deals.
The blockchain and stablecoin company Terra also formed a sports partnership this year. In February, it sponsored the MLB’s Washington Nationals in a $38 million deal.
Disclosure: At the the time of writing, the author of this piece owned BTC, ETH, and other cryptocurrencies.
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