Stake.com has inked a record front-of-shirt sponsorship deal with Everton Football Club of England. The name and logo of the leading crypto betting platform will now be featured on the jerseys of both the male and female teams of Everton F.C.
Stake.com Now Everton F.C.’s Shirt Sponsor
It’s no news that cryptocurrency awareness and adoption have grown steadily over the years, with top brands in various sectors of the global economy now making in-roads.
Over the years, crypto-powered casinos and digital currency-supporting online betting platforms have grown to become one of the major drivers of bitcoin (BTC) and altcoins adoption across the globe, as they provide real use cases for the nascent digital asset class, while also giving bettors an opportunity to build their crypto wealth.
Stake.com, a global leader in crypto gambling and sports betting, has become the official shirt sponsor of Everton F.C., a British football club established in 1878. The record-breaking multi-year sponsorship deal will see Stake.com pump in GBP 10 million ($11.9 million) per season into Everton FC, and in return, the crypto casino’s name will be pasted in front of both the club’s male and female team jerseys.
In addition, Stake’s logo will also be visible on Everton’s social media handles, advertising materials, stadium, digital platforms, and more, for the foreseeable future. The latest alliance between Stake.com and Everton FC comes just a few years after the English club ended its deal with Kenyan betting company, SportPesa, in May 2020.
Exploring Stake.com
Founded in 2017, Stake.com is a crypto-only sports betting platform and casino. At the time of writing, the supported digital currencies on Stake.com includes bitcoin (BTC), ether (ETH), litecoin (LTC), dogecoin (DOGE), XRP, tron (TRX), EOS, and bitcoin cash (BCH).
Since its launch in 2017, Stake.com has grown to become one of the world’s biggest and most reputable online casinos. It’s among the busiest crypto casinos in existence, handling billions of dollars in bets across various sports betting services and games, including Blackjack, and Limbo.
What’s more, sports such as the English Premier League (EPL) are also available on Stake’s sportsbook.
The partnership with Everton FC is expected to significantly boost the company’s image both in the United Kingdom and globally, as the EPL is watched by millions of people across the world. The Head of Acquisitions at Stake.com, Akhil Sarin, has made it clear that the main reason the company agreed to strike a deal with Everton is the latter’s loyal fan base globally.
For Stake.com, the deal is an opportunity for it to further grow its presence in English football, having previously partnered with Watford FC in 2021. The shirt sponsorship agreement with Watford FC attracts a massive GBP 5 million ($5.9 million) per year for the club and it could go down as the biggest front-of-shirt deal in the club’s history if certain thresholds are met.
In contrast, Sportsbet.io. The outgoing shirt sponsor of the club, paid GBP six million ($7.1 million) a season. However, Stake.com could surpass that if Watford hit bonus targets.
Apart from football clubs, Stake.com has also inked sponsorship deals with entities in other sports.
In 2022 alone, Stake.com has sponsored middleweight championship events, Volleyball World events and it’s also the official betting partner of the UFC in Asia and South America. As Stake.com looks to increase its global outreach, it’s likely that the leading crypto casino brand will ink more mega deals with other top brands in the coming weeks and months.
Source: https://crypto.news/crypto-casino-stake-com-signs-multi-million-dollar-sponsorship-deal-with-everton-f-c/