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BTCC, the world’s longest-operating cryptocurrency exchange, has officially launched its first campaign video featuring NBA All-Star and Memphis Grizzlies forward Jaren Jackson Jr.
The partnership, announced in August 2025, highlights Jackson Jr.’s versatility as a professional athlete, music producer, and cryptocurrency trader, positioning him as the global face of BTCC’s brand.
The newly released video presents Jackson Jr. through three dimensions of his life: day mode captures his on-court dominance, night mode highlights his creativity as “Trip J” in the recording studio, and trading mode showcases his engagement with BTCC’s crypto platform. To further personalize the campaign, the soundtrack features tracks from Jackson Jr.’s 2025 EP Zelle, including the single Imitate, bringing together his passions for basketball, music, and finance.
What makes this project stand out is Jackson Jr.’s direct contribution to its soundtrack. The video features original tracks from his 2025 EP Zelle, including the single Imitate. By blending his passion for basketball, music, and crypto trading, the campaign aims to resonate with a diverse global audience.
 
Commenting on the partnership, Aaryn Ling, Head of Branding at BTCC Exchange, stated:
“This collaboration with Jaren Jackson Jr. goes far beyond typical sports sponsorship. We’re telling authentic stories that bring out the creative energy and multi-dimensional thinking that defines both JJJ’s approach to basketball and music, and BTCC’s fresh perspective on cryptocurrency trading.”
To further engage its users, BTCC is launching the “JJJ Invites You to the Game” referral challenge on September 25. Participants can earn a share of 300,000 USDT by inviting friends to join the exchange, deposit, and trade. This promotion builds on other community-driven initiatives, including BTCC’s current trading competition, which began on September 22. Competitors stand a chance to win an iPhone 17 Pro Max, part of a 20,490 USDT prize pool, and exclusive TOKEN2049 digital badges.
BTCC is also expanding its global footprint by participating in TOKEN2049 Singapore, one of the world’s largest crypto gatherings. Beyond business and branding, the exchange continues to demonstrate a commitment to social responsibility. On October 9, BTCC will host its third charity event of the year alongside the Red Eagle Foundation at the London Golf Club. The event will feature former Chelsea and England captain John Terry, reinforcing BTCC’s commitment to supporting causes beyond the digital finance sector.
Founded in 2011, BTCC has become one of the most trusted names in cryptocurrency trading, serving over 10 million users in more than 100 regions. By partnering with Jackson Jr., a two-time NBA All-Star and the NBA’s 2023 Defensive Player of the Year, BTCC is strengthening its mission to connect crypto with mainstream culture and inspire more innovative moves in both sports and digital finance.