Breaking: Is Elon Musk Quietly Building a Crypto Superapp With X?

Elon Musk’s ambitious vision for X (formerly Twitter) has caught crypto markets’ attention. The social media platform is increasingly adding financial services.

According to The Kobeissi Letter, X Chief executive Linda Yaccarino recently told the Financial Times that the platform will soon let users invest and trade on the app. That hints at a pivot beyond posting and newsfeed.

Elon Musk’s Super-App Ambition

Elon Musk has long said he wants X to become an “everything app,” melding social media with commerce, finance and more. As early as October 2022 he called buying Twitter “an accelerant to creating X, the everything app.”

In rebranding to X, Musk has aimed for a WeChat-like super-app covering chat, payments, content and shopping. Under Musk, the company has been renamed X and expanded beyond posts.

Paid subscriptions and an AI chatbot (Grok) are live, and the platform now supports video and audio calls. Musk has repeatedly said the goal is to handle “someone’s entire financial life” on X, meaning banking, payments and securities could all live in the app.

This year Elon Musk even predicted X could one day rival banks in market value – talking of a $250 billion valuation akin to the largest financial institutions.

Yaccarino has echoed this all-in-one vision. She said that X aims to let users “share content, shop, and send money – all in one place”.

In the latest FT interview, Yaccarino confirmed that by next year X will offer investing and trading directly in the app. “Whether I can pay you for the pizza we shared last night, or make an investment or a trade – that’s the future,” she said in the interview.

X Moves into Finance

Evidence of X’s financial push is mounting. X has quietly built out “X Money,” a digital wallet and payments arm. Musk confirmed in May 2025 that X Money is in limited beta testing.

Users can already link debit cards to their X Wallet, thanks to a partnership with Visa announced early 2025. This Visa collaboration enables “secure + instant funding” of X wallets via Visa Direct, and will debut in the U.S. before any global roll-out.

Behind the scenes, X has obtained dozens of U.S. money-transmitter licenses – at least 41 state licenses are already granted.

Those licenses are needed to send funds legally across states, a prerequisite for launching broad payment services. The groundwork suggests X Money could become a full-service finance hub.

Industry observers note these moves could add crypto functionality. For instance, Musk’s announcement last year about X’s payments plans spurred speculation that Bitcoin and other digital currencies might be integrated.

While Yaccarino and Musk have not named specific coins, Musk’s known interest in Dogecoin and Bitcoin implies crypto will play a role. Tesla still holds about 11,509 BTC (over $1.0 billion) and the boss has publicly floated crypto use on Mars, so adding crypto features to X is plausible.

Crypto on X and Market Impact

Crypto analysts argue that embedding crypto payments or trading into a mass-market app could boost mainstream adoption.

If X Money eventually supports cryptocurrencies, millions of X users might be able to send and receive Bitcoin, Ether or stablecoins as easily as sending a Tweet.

This could create new liquidity flows: Ethereum’s on-chain volume is already ramping up on any news of big payment rollouts, and Bitcoin’s supply outside exchanges has been stable as holders anticipate large P2P payment platforms.

At the same time, X’s broader shift has been watched by investors. In 2025 X’s equity valuation jumped as Elon Musk’s streamlining improved profitability even on lower revenue. The company was valued at about $40–45 billion mid-year, close to its 2021 peak.

However, the core social app has seen user counts dip, so new services like finance products are seen as Musk’s plan to grow revenue. The Financial Times notes Elon Musk expects X to recoup advertising losses “super soon” once these new features draw users back.