Brands Will Save Crypto? Be Careful What You Wish For

All is not lost, though. So far, brands’ activities in this space seem born of the right, inclusive spirit. There is a real effort, for example, to give artists, musicians and writers greater control over their work, to dramatically boost the royalties they receive and to seek out diverse creative backgrounds and styles. At a Miami event honoring the artists behind Time Magazine’s Timepieces NFT series, many said they felt appreciated and empowered by what Time, under the leadership of outgoing President Keith Grossman, has built.