Bitget Sponsors Juventus Women’s Team To Drive Gender Diversity In Crypto

Bitget — one of the largest crypto derivatives exchanges — has announced that it has become the official sponsor of the Juventus Women’s Team. The news comes on International Women’s day, highlighting the importance of women in the crypto space and its inclusive atmosphere for users.

The global Bitget exchange is a company that values the contribution of women to its success. The fact that 40% of the exchange’s employees are women, including those in senior management positions, is a statement about the company’s respect towards perseverance and its desire to give equal opportunities to everyone. Bitget is seeking to expand its reach beyond the established crypto space and attract new users, especially women, who have started migrating into the new market – previously considered to be male-dominated.

Tiziana Di Gioia, Chief Commercial Officer of Juventus, stated in the announcement:

The Juventus Women’s Team is a leading Italian football club, which became the quarter-finalist of the UEFA Women’s Championship League in 2022, and is the winner of five league titles, two Coppa Italia titles, and three Supercoppa Italiana titles. The team is also the sole Italian team to have won all matches during the 2021 season, further bolstering the status of its players as strong and willful women.

Bitget has established sleeve partnership agreements with Juventus since 2021 for the 2022-2023 season and is launching a joint Take Your Shot campaign to support aspiring individuals worldwide. The exchange is confident that its support for the Juventus Women’s Team is a strong show of commitment to its strive for gender equality and creating an inclusive environment for all women willing to bind their career paths with cryptocurrency space.

The Bitget exchange is one of the leading derivatives trading platforms on the market, which achieved Top 3 status by trading volume. The exchange’s support for sports initiatives is part of its new global strategy aimed at popularizing crypto trading and digital assets, advancing adoption and new user inflows.