Binance Pay and French fintech Lyzi have partnered to introduce cryptocurrency payment options to over 80 businesses along the French Riviera, including Cannes, Nice, Antibes, and Monaco.
This initiative integrates digital currencies into the luxury tourism and retail sectors, enabling seamless crypto transactions for both visitors and locals.
According to COINOTAG, Binance Pay supports over 100 cryptocurrencies and offers merchants immediate euro settlements, enhancing transaction efficiency and security.
Binance Pay and Lyzi expand crypto payments to 80+ French Riviera businesses, boosting luxury tourism with seamless, secure digital currency transactions.
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French Riviera Embraces Crypto Payments to Boost Tourism and Retail
The collaboration between Binance Pay and Lyzi marks a significant step in integrating cryptocurrency payments into the French Riviera’s high-end tourism and retail markets. This partnership enables a diverse range of establishments—from luxury hotels and restaurants to beach clubs and boutiques—to accept digital assets such as stablecoins and popular cryptocurrencies. Customers can conveniently pay by scanning a QR code, with transactions processed instantly and without gas fees. Merchants benefit from immediate euro settlements, ensuring liquidity and minimizing currency risk. This seamless integration reflects a broader trend of crypto adoption in premium travel destinations, positioning the Côte d’Azur as a forward-thinking region in digital finance.
Cannes Leads the Regional Push for Cryptocurrency Adoption
Cannes has emerged as a focal point for cryptocurrency acceptance within the French Riviera. Mayor David Lisnard has actively promoted the adoption of crypto payments among local businesses, emphasizing the importance of embracing digital currencies to remain competitive in a rapidly evolving market. His administration is not only encouraging but also providing training to merchants to facilitate the integration of crypto payment systems as part of a comprehensive Web3 strategy. Binance Pay’s platform supports a wide array of cryptocurrencies, including euro- and dollar-backed stablecoins, and incorporates advanced security measures such as encrypted transfers and two-factor authentication. This proactive approach by Cannes officials underscores the city’s commitment to fostering innovation and enhancing the customer experience.
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Expanding Crypto Payment Ecosystem Across the French Riviera
The rollout extends beyond Cannes to other key cities like Nice, Antibes, and Monaco, where luxury retailers, wellness centers, and hospitality venues have begun accepting cryptocurrency payments. Notable participants include the JW Marriott and Hotel Gray d’Albion in Cannes, Palais Stéphanie Beach club, and Monaco’s Parker and Smith luxury retailer. This broad adoption highlights the versatility of crypto payments across various sectors, catering to both tourists and residents seeking alternative payment methods. Binance Pay’s promotional campaign, offering a 5 EURI reward for qualifying purchases, incentivizes early adoption and helps familiarize consumers with digital currency transactions in everyday settings.
Global Trends: Crypto Payments Gaining Traction in Tourism
The French Riviera’s initiative aligns with a growing global movement to incorporate cryptocurrency into tourism economies. Bhutan recently launched a crypto payment system in partnership with Binance Pay and DK Bank, enabling tourists to pay for accommodations and services using over 100 cryptocurrencies via QR codes. Similarly, Thailand is developing infrastructure to link digital assets to credit cards, allowing tourists to spend crypto seamlessly while merchants receive local currency without handling digital assets directly. These developments illustrate the increasing acceptance of cryptocurrencies as practical payment solutions in travel and hospitality, enhancing convenience and broadening financial inclusion for international visitors.
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The partnership between Binance Pay and Lyzi represents a pivotal advancement in the adoption of cryptocurrency payments within the French Riviera’s luxury tourism and retail sectors. By enabling instant, secure, and gas-free transactions, this initiative not only enhances the payment experience for consumers but also provides merchants with efficient euro settlements. Supported by proactive local government efforts and aligned with global trends, the French Riviera is positioning itself as a leader in integrating digital assets into everyday commerce. As crypto payments continue to gain traction worldwide, this model could serve as a blueprint for other tourist destinations aiming to modernize their payment infrastructures.
Source: https://en.coinotag.com/binance-pay-and-lyzi-may-enable-crypto-payments-across-french-riviera-businesses-including-cannes/