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Launching a crypto exchange from scratch is a time-consuming, capital intensive process. So, most people have found an easier and less demanding way to do this; white label exchanges. These are platforms that offer a ready-made, customizable trading platform that businesses can rebrand and deploy in as little as a few weeks. With crypto going deeper into mainstream there’s a growing demand for crypto exchanges to cater to emerging markets, and white label exchanges are helping to meet this demand.
In this article, we’ll explore the best white label providers, compare their services, pricing and support, showing you everything that makes them important in launching a successful crypto exchange’.
ChangeNOW is a non-custodial white label software that supports up to 1,200 cryptocurrencies and over 70 fiat currencies. One of the top crypto exchanges provide a full-suite white label crypto exchange that can be deployed under two weeks. Some features offered include liquidity aggregation, customizable UI, KYC/AML module, and real-time analytics.
Operates since 2017 with transparent team and public roadmap.
Integrated with over 900 assets and multiple fiat providers.
Provides simple, API-driven setup.
Offers compliance-ready modules and liquidity partnership
Binance Cloud enables businesses to build crypto exchanges leveraging Binance’s tech stack, and providing access to its trading engine, security tools and deep liquidity. Deployment typically takes between 30 to 45 days.
It is backed by Binance, the biggest exchange by market capitalization.
It uses Binance’s order books and trading engine.
Global brand recognition and reputation.
Enterprise-level security measures.
Deepest liquidity in the market
Reliable brand infrastructure
Strong performance and uptime
Custom pricing is not transparent
High entry barrier
HollaEx provides an open-source crypto exchange kit that’s suitable for developers and businesses. It also offers flexible market-making and liquidity via bots, and staking features. HollaEx is self-hosted and highly customizable.
Community-driven and fully open-source.
Transparent pricing with free tier.
Active Discord support and large presence on GitHub.
Self-custody options for greater control.
Highly developer-friendly
Flexible hosting options
Affordable cloud plans
Requires deep technical knowledge
May lack premium quality
Less suited for enterprise launches
ChainUp offers enterprise-grade (hybrid) white label crypto exchange solutions with built-in, multi-language support, and strong compliance tools.
Serves over 300+ global clients.
ISO-certified security and KYC integrations.
Support includes wallets, derivatives, NFT modules.
Offers both backend and front-end flexibility.
Offers a complete exchange suite
Provides a hybrid model, giving greater flexibility
Multi-channel support
Expensive for smaller startups
Some features only benefit premium tiers
AlphaPoint focus mainly on institutions like banks, governments, and fintechs, providing global liquidity, advanced compliance, real-time analysis and a robust engine.
Founded in 2013, it has enterprise reputation and advanced compliance.
Offers integration with banking rails, making it a solid choice for regulated entities.
Trusted by governments, banks and digital asset brokers.
24/7 enterprise-grade support.
Government-grade compliance and security.
Enterprise-level scalability.
Customizable modules for tokenization, wallets, and trading.
Proven history in real-world deployment.
Not cost-friendly for smaller startups
Requires custom quote
What Is a White Label Crypto Exchange?
A white label crypto exchange is a pre-designed software that allows you to launch a full crypto exchange with the branding and features of your choice. It handles all the complexities of launching an exchange such as trading, wallets. Liquidity, user accounts, and admin controls. All of these makes it a cheaper alternative to building an exchange from scratch.
There’s a notable difference between using a white label and building an exchange from scratch. The latter involves higher development cost and time, full technical control and unique features. However, it comes with its own set of risks. Custom building could take longer for market entry and the team bears the entire compliance responsibility.
The table below shows the difference between a white label crypto exchange and custom-built platforms
Feature
White Label
Custom Built
Time to market
2-6 weeks
6-12 months
Cost
Lower (license and set up fees)
Higher ( developers, security and audits)
Customization
Medium to high
Unlimited
Tech support
Included with provider
Must provide internally
Scalability
Depends on provider infrastructure
Fully controlled
Key Features of White Label Solutions
Wallet integration: Enables users to easily store, send and receive different cryptocurrencies directly on your platform. For example, ChainUP offers hot, cold and hybrid wallets with multi-signature security.
KYC/AML modules: This helps to ensure legal compliance by verifying user identities and monitoring suspicious activities. For example, ChangeNOW integrates SumSub for quick identity verification
Admin dashboard: This provides the platform owner with real-time control over traders, users, system analysis. For example, HollaEx offers a highly customizable backend with permission controls.
Liquidity providers; Connects your exchange to deep liquidity pools to maintain tight spreads and ensure fast execution of trades. For example, Binance Cloud uses the Binance exchange to provide unmatched liquidity.
Trading engine: This is the core logic that matches buy/sell orders instantly with high throughput and low latency. HollaEx offers an open-source engine written in Golang with real-time processing
Security protocol: This includes measures like 2FA, cold storage, encryption and DDoS protection to secure your users and platforms. For example, AlphaPoint offers ISO/IEC 27001-grade security with full audit trails.
White label crypto exchanges offer one of the easiest ways for companies to enter the digital assets space without much infrastructure. Whether you are a startup looking for speed, a fintech firm seeking reliable infrastructure, or an entrepreneur exploring new revenue streams, these platforms give you everything you need.
Frequently Asked Questions
A white label crypto exchange is a pre-built software that allows anyone to set up their own crypto exchange without starting from scratch.
Using a white label exchange saves time and money, making them suitable for most businesses. Building from scratch offers unlimited customization but takes longer time and costs more.
Costs vary, and depend on the features wanted. Typically, costs could range from $5,000 to $10,000.
You can go live between 2-6 weeks on most platforms, depending on the level of customization and regulatory requirements.
Neeti is a crypto content writer with over eight years of industry experience. She has been at the forefront of the blockchain revolution, covering everything from market trends and token launches to regulatory developments. In addition to helping numerous leading crypto platforms and startups grow, she most recently helped create certification programs for the reputable certification platform Blockchain Council. She has been a ghostwriter for Cryptonews – helping them communicate complex Web3 concepts to crypto enthusiasts across the globe. Her diverse portfolio includes technical analysis, listicles, education guides, and white papers—everything written with clarity, authority, and precision. She is a self-taught writer who has, over the years, earned reader credibility by consistency, deep commitment to quality, and research-based insights. Her writing pieces speak volumes of her mission to empower readers with accurate, actionable, and accessible information in the dynamic world of crypto and blockchain.
Disclaimer: The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.
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