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Launching a crypto exchange from scratch is a time-consuming, capital intensive process. So, most people have found an easier and less demanding way to do this; white label exchanges. These are platforms that offer a ready-made, customizable trading platform that businesses can rebrand and deploy in as little as a few weeks. With crypto going deeper into mainstream there’s a growing demand for crypto exchanges to cater to emerging markets, and white label exchanges are helping to meet this demand.
In this article, we’ll explore the best white label providers, compare their services, pricing and support, showing you everything that makes them important in launching a successful crypto exchange’.
Top White Label Crypto Exchanges Platforms
ChangeNOW is a non-custodial white label software that supports up to 1,200 cryptocurrencies and over 70 fiat currencies. One of the top crypto exchanges provide a full-suite white label crypto exchange that can be deployed under two weeks. Some features offered include liquidity aggregation, customizable UI, KYC/AML module, and real-time analytics.
Why Do We Trust ChangeNOW?
- Operates since 2017 with transparent team and public roadmap.
- Integrated with over 900 assets and multiple fiat providers.
- Provides simple, API-driven setup.
- Offers compliance-ready modules and liquidity partnership
- Quick deployment
- Aggregated liquidity
- Simple UI/UX
- Integrated fiat gateways
- Limited advanced trading features
- Revenue sharing model may reduce margins
Binance Cloud enables businesses to build crypto exchanges leveraging Binance’s tech stack, and providing access to its trading engine, security tools and deep liquidity. Deployment typically takes between 30 to 45 days.
Why Do We Trust Binance Cloud?
- It is backed by Binance, the biggest exchange by market capitalization.
- It uses Binance’s order books and trading engine.
- Global brand recognition and reputation.
- Enterprise-level security measures.
- Deepest liquidity in the market
- Reliable brand infrastructure
- Strong performance and uptime
- Custom pricing is not transparent
- High entry barrier
HollaEx provides an open-source crypto exchange kit that’s suitable for developers and businesses. It also offers flexible market-making and liquidity via bots, and staking features. HollaEx is self-hosted and highly customizable.
Why Do We Trust HollaEx?
- Community-driven and fully open-source.
- Transparent pricing with free tier.
- Active Discord support and large presence on GitHub.
- Self-custody options for greater control.
ChainUp offers enterprise-grade (hybrid) white label crypto exchange solutions with built-in, multi-language support, and strong compliance tools.
Why Do We Trust ChainUP?
- Serves over 300+ global clients.
- ISO-certified security and KYC integrations.
- Support includes wallets, derivatives, NFT modules.
- Offers both backend and front-end flexibility.
- Offers a complete exchange suite
- Provides a hybrid model, giving greater flexibility
- Multi-channel support
- Expensive for smaller startups
- Expensive for smaller startups
AlphaPoint focus mainly on institutions like banks, governments, and fintechs, providing global liquidity, advanced compliance, real-time analysis and a robust engine.
Why Do We Trust AlphaPoint?
- Founded in 2013, it has enterprise reputation and advanced compliance.
- Offers integration with banking rails, making it a solid choice for regulated entities.
- Trusted by governments, banks and digital asset brokers.
- 24/7 enterprise-grade support.
- Government-grade compliance and security.
- Customizable modules for tokenization, wallets, and trading.
- Enterprise-level scalability.
- Proven history in real-world deployment.
- Not cost-friendly for smaller startups
- Requires custom quote
What Is a White Label Crypto Exchange?
A white label crypto exchange is a pre-designed software that allows you to launch a full crypto exchange with the branding and features of your choice. It handles all the complexities of launching an exchange such as trading, wallets. Liquidity, user accounts, and admin controls. All of these makes it a cheaper alternative to building an exchange from scratch.
There’s a notable difference between using a white label and building an exchange from scratch. The latter involves higher development cost and time, full technical control and unique features. However, it comes with its own set of risks. Custom building could take longer for market entry and the team bears the entire compliance responsibility.
The table below shows the difference between a white label crypto exchange and custom-built platforms
Feature | White Label | Custom Built |
Time to market | 2-6 weeks | 6-12 months |
Cost | Lower (license and set up fees) | Higher ( developers, security and audits) |
Customization | Medium to high | Unlimited |
Tech support | Included with provider | Must provide internally |
Scalability | Depends on provider infrastructure | Fully controlled |
Key Features of White Label Solutions
- Wallet integration: Enables users to easily store, send and receive different cryptocurrencies directly on your platform. For example, ChainUP offers hot, cold and hybrid wallets with multi-signature security.
- KYC/AML modules: This helps to ensure legal compliance by verifying user identities and monitoring suspicious activities. For example, ChangeNOW integrates SumSub for quick identity verification
- Admin dashboard: This provides the platform owner with real-time control over traders, users, system analysis. For example, HollaEx offers a highly customizable backend with permission controls.
- Liquidity providers; Connects your exchange to deep liquidity pools to maintain tight spreads and ensure fast execution of trades. For example, Binance Cloud uses the Binance exchange to provide unmatched liquidity.
- Trading engine: This is the core logic that matches buy/sell orders instantly with high throughput and low latency. HollaEx offers an open-source engine written in Golang with real-time processing
- Security protocol: This includes measures like 2FA, cold storage, encryption and DDoS protection to secure your users and platforms. For example, AlphaPoint offers ISO/IEC 27001-grade security with full audit trails.
White label crypto exchanges offer one of the easiest ways for companies to enter the digital assets space without much infrastructure. Whether you are a startup looking for speed, a fintech firm seeking reliable infrastructure, or an entrepreneur exploring new revenue streams, these platforms give you everything you need.
Frequently Asked Questions
A white label crypto exchange is a pre-built software that allows anyone to set up their own crypto exchange without starting from scratch.
Disclaimer: The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.
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