Morgan Stanley is removing long-standing barriers that kept most of its customers out of the crypto market.
Morgan Stanley is removing long-standing barriers that kept most of its customers out of the crypto market. Starting October 15, the bank’s advisors will be allowed to offer digital asset exposure to every client, including those managing retirement portfolios – a notable pivot for one of Wall Street’s largest wealth managers.
The move, reported by CNBC, comes as the financial giant adjusts to a changing investor base and growing interest in Bitcoin, Ethereum, and Solana. It also follows a series of crypto-friendly policy signals from President Donald Trump’s administration, which has encouraged major banks to move faster on digital finance adoption.
Over the years, Morgan Stanley has built a massive $8.2 trillion asset base, but competition from younger, tech-driven platforms like Coinbase and Robinhood has forced it to modernize. Opening crypto access is seen as a way to retain younger clients who increasingly prefer flexible investment options.
To manage risk, Morgan Stanley’s Global Investment Committee introduced a new model recommending a modest 4% maximum initial allocation to crypto, tailored to each client’s financial objectives. Internal tools will automatically monitor exposure to prevent overconcentration during volatile periods.
Lisa Shalett, the firm’s Wealth Management CIO, described crypto as “a speculative yet sought-after segment that investors increasingly want access to.” For now, advisors will offer Bitcoin products from BlackRock and Fidelity, though the firm is already evaluating additional funds and exchange-traded instruments to broaden its crypto portfolio lineup.
By lowering the entry bar, Morgan Stanley has effectively normalized crypto within traditional wealth management – a move that could pressure other major banks to follow suit in the months ahead.
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Source: https://coindoo.com/banking-giant-morgan-stanley-expands-crypto-access-to-all-clients/