Aurora Mobile Limited (NASDAQ: JG), a leading Chinese provider of marketing and customer engagement solutions, announced that its Board of Directors has approved a digital asset investment strategy, marking a major shift in its treasury management approach.
The company plans to invest up to 20% of its cash and cash equivalents—including those of its consolidated entities—into cryptocurrencies and other digital assets. The portfolio may include Bitcoin, Ethereum, Solana, SUI, and other blockchain tokens. The move is designed to enhance asset value while supporting Aurora’s broader goals of expanding partnerships, ecosystem development, and market reach.
Chairman and CEO Weidong Luo described the initiative as a forward-looking measure aimed at diversifying the company’s treasury and aligning with the evolving global financial landscape.
“We view this as a measured step towards modernizing our treasury management practices,” Luo said, emphasizing that the allocation offers exposure to an asset class with low correlation to traditional markets.
Aurora Mobile also confirmed that this decision will not affect its core business operations, liquidity needs, or capital earmarked for growth initiatives. The company reaffirmed its commitment to its primary business strategy, which includes AI integration and global market expansion under its “dual-engine” model.
This strategic allocation follows a broader trend of public companies exploring crypto as part of long-term value preservation and innovation. By entering the digital asset space, Aurora Mobile positions itself at the intersection of fintech and enterprise technology, reflecting growing institutional acceptance of cryptocurrencies as a treasury alternative.
Kosta Gushterov
Reporter at Coindoo
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Source: https://coindoo.com/aurora-mobile-approves-crypto-investment-plan-will-allocate-up-to-20-of-cash-reserves/