Asia-Pacific Family Offices Lead the Way in Crypto Investments

• Family offices’ crypto optimism has doubled, with Asia-Pacific leading in digital asset adoption and investment interest.
• Clear regulations and real-world use cases drive crypto adoption, with Asia pioneering family office investments.

According to Citibank’s “Global Family Office 2024 Survey,” family offices’ interest in cryptocurrency has increased from 8% in 2023 to 17% in 2024, indicating a substantial shift in attitudes toward digital assets.

This growing optimism is most seen in the desire for direct investments, indicating that these high-net-worth individuals are more eager to investigate the potential of cryptocurrency.

Notably, larger family offices are demonstrating a strong preference for tokenized real-world assets (RWAs), indicating an interest in integrating traditional financial instruments and blockchain technology. In contrast, smaller family offices prefer derivatives, reflecting a more cautious but deliberate approach to cryptocurrency exposure.

Asia-Pacific Leading in Family Office Crypto Adoption

The Asia-Pacific region has emerged as the market leader in digital asset adoption among family offices, with 37% investing in or exhibiting a strong interest in digital assets.

This figure demonstrates the region’s willingness to try new financial products, especially because one out of every twenty Asian family offices reports that digital assets make up more than 10% of their investable assets.

This development confirms Asia’s position as a key player in the global crypto environment, where adoption is more than just curiosity, but also about incorporating digital assets into larger financial schemes.

In contrast, 83% of family offices in Latin America have little to no interest in prioritizing digital assets, indicating a regional lag in embracing this developing asset class.

According to the CNF report, Asia leads worldwide cryptocurrency usage with over 326.8 million owners, accelerating mainstream acceptance.

This widespread adoption is seen in countries such as the United Arab Emirates (UAE), Singapore, and Turkey, which are among the top three in terms of crypto ownership rates globally. With a 25.3% ownership rate, the UAE is in first place, with Singapore coming in second at 24.4% and Turkey coming in third at 19.3%.

Many data show the growing confidence in cryptocurrency as an integral part of investment portfolios in many nations, which is aided by a legislative environment that supports innovation and provides clarity for investors.

Clear regulations and viable use cases remain the driving reasons behind worldwide cryptocurrency adoption, with Asia firmly in the lead.