6 affiliate programs driving B2B crypto growth in 2025

Affiliate marketing has become a major revenue engine in crypto, with top platforms offering structured partner programs that help businesses earn while growing their user base.

In the era of social media influencers, it’s impossible to not have heard of affiliate marketing. But for those living under a rock, here’s what it means: Affiliate marketing is a performance-based marketing strategy where users earn a commission by promoting a business’s products or services. 

The affiliate marketing industry has grown so large that it has now become a multi-billion dollar industry, with brands across the globe investing nearly $12 billion in creator partnerships. This proves how important affiliate marketing is in the current economic climate.

Its role in crypto is also increasing just as swiftly. B2B affiliate programs now play a central role in helping crypto businesses monetize traffic, integrate crypto tools, and unlock new revenue streams. Here are six leading affiliate programs shaping B2B growth in the crypto space today.

ChangeNOW For Business 

Operating since 2017, ChangeNOW is a non-custodial cryptocurrency exchange that has captured the attention of crypto enthusiasts everywhere. With more than 5 million users across the globe, ChangeNOW has carved out a definitive position in the highly competitive crypto market. And now, with its financial solutions venture ChangeNOW For Business, the organization is expanding its capabilities. 

ChangeNOW For Business offers the complete package including crypto payments, swaps, wallets, and asset custody for crypto businesses to grow and compete. ChangeNOW For Business supports more than 1,500+ coins, 110+ networks, and tens of millions of monthly transactions. Providing users a multitude of services from APIs and widgets to white-label exchanges and liquidity services, ChangeNOW has become a one-stop shop for crypto businesses looking to scale.

ChangeNOW is also well-known for its effective customer service. With assigned personal managers and support teams available 24×7, the platform makes managing a crypto business smooth and stress free. And when it comes to security, ChangeNOW is a step above the rest. Built with SOC-2 and ISO 27001, the platform offers enterprise-grade safety to its clients.

ChangeNOW affiliate and partner benefits

ChangeNOW For Business has some of the most comprehensive and alluring partner privileges for its clients. Every partner that integrates ChangeNOW’s solutions gains access to exclusive features and discounts based on monthly volume. The platform offers fully customizable profit options, and businesses can earn from 0.4% per transaction with flexible commissions by assets, pairs, or exchange amounts.

What’s more, businesses can now earn up to 25% with ChangeNOW’s crypto partner program. The program already supports over 1,000 active affiliates, pays an average monthly reward of $5,853, and has distributed more than $12.17 million in rewards.

ChangeNOW’s programs benefit a wide range of partners from SMEs to startups to massive platforms with millions of users.  

Binance

Binance is perhaps one of the biggest names in the crypto space, if not the biggest. It also has one of the largest affiliate ecosystems in the crypto industry. Binance’s strong brand trust and wide liquidity are what is attracting B2B partners.

Binance affiliate and broker program

Binance’s Affiliate Program offers a whopping 50% commission for high-volume affiliates. These earnings are settled and credited to accounts hourly and in real time. Binance launches new affiliate programs and campaigns every few weeks such as the Referral Carnival, 1 ETH Grandprize event, the Kite Prize Pool etc. 

Binance Link allows businesses to integrate Binance’s trading engine, liquidity, and market data into their own platforms through Binance Link API. It offers different integration models depending on what the company wants. Binance offers a tiered commission model where partners can earn up to 50% of user trading fees. Plus, it has real-time dashboards for tracking performance. 

Trading platforms, fintech apps, and analytics firms expecting high traffic are sure to benefit from Binance’s programs. 

Coinbase 

Launched in 2012, Coinbase is one of the most popular and established crypto exchanges in the space. With a user-friendly interface, powerful security protocols and active community, Coinbase has become a trusted provider. Its partner programs for businesses are no less impressive. 

Coinbase commerce partner program

With Coinbase’s affiliate program, partners receive 50% of the referees’ trading fees for the first three months. They get compensated in the local currency, no matter where the user lives. This ease of payment attracts individual users and large-scale businesses to the platform. Coinbase also offers tools to track campaigns and monitor performance.

OKX 

OKX is an up-and-coming crypto exchange that’s managed to gain a considerable following in the past couple of years since its launch in 2017. With a wide range of services, iron-clad security and competitive fees, OKX is reeling in a diverse and global user base. As a testimony to its growth, OKX recently announced a regional partnership with ZagTrader, a global financial tech company in the MENA region.

OKX affiliate and partner program

OKX Affiliate and Partner Programs are just as impressive as the other programs on this list despite being the smaller player. The platform offers up to 50% lifetime commission depending on performance. It even has a dedicated B2B support and co-marketing resources, and appears to be best suited for trading tools, community platforms, and startups.

Bybit 

Headquartered in Dubai, Bybit is a relatively new but fast-growing platform in the crypto exchange space. It recently secured the virtual asset platform operator licence from the UAE’s Securities and Commodities Authority. Bybit also just announced that its affiliates can now earn commission from Alpha trading fees, on top of spot, derivatives and earn products.

Bybit partner and influencer program

Bybit’s Broker Program helps businesses grow with Bybit’s robust liquidity. They offer competitive rebate structure, dedicated broker support, seamless and secure integration and continuous business support. Bybit offers rebates of up to 50% of trading fees depending on partner level. The platform supports API-driven B2B integrations for brokers and copy-trading platforms. Overall, Bybit appears to be a leading choice for trading platforms. 

CoinPayments

Launched in 2013, CoinPayments is a global cryptocurrency payment gateway that helps businesses accept, manage, and convert crypto payments seamlessly. It is perhaps the least known platform on this list but that doesn’t make it any less competitive. 

CoinPayments merchant affiliate program

Crypto businesses can earn a commission by referring other merchants to use CoinPayments for cryptocurrency payments. The program offers a 25% commission on the transaction fees of referred merchants. CoinPayment’s commissions are based on merchant transaction volume. CoinPayments is a smart choice for payment service providers and e-commerce builders.

Conclusion

Affiliate and partner programs are gaining steady popularity in the crypto space and are becoming a core growth driver for B2B crypto. These systems help crypto businesses find new methods to grow revenue and reach new users. All of the platforms mentioned above have their own set of attractive traits. While ChangeNOW leads with its complete partner ecosystem and flexible integrations, Binance stands out for its strong liquidity. Coinbase focuses on global connectivity, while OKX offers competitive commissions. Bybit provides a high rebate model while CoinPayments is a key player in the e-commerce space. As crypto businesses grow, these six programs aim to define the next phase of B2B monetization and infrastructure expansion.