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Leading gaming platform 2Game Digital, a subsidiary of GCL Global Holdings, a leading provider of games and entertainment, has announced today that it has signed a strategic partnership with KuCoin, a leading global cryptocurrency exchange.
Marking a major milestone for both companies, the partnership will see KuCoin Pay feature as an alternative payment method on 2Game.com’s e-commerce store.
Following the strategic partnership, 2Game.com has become the first official digital gaming and e-commerce platform to adopt cryptocurrency, enabling secure, instant, and seamless payments. Additionally, KuCoin’s 41 million users and the broader crypto community will also have access to digital games, peripherals, and hardware.
According to the announcement, the partnership marks part of 2Game Digital’s broader strategy to integrate Web3 infrastructure, including the upcoming release of the “2Game Token”. The 2Game Token is a blockchain-based utility token that enhances loyalty programs and offers competitive gaming token-gated rewards.
 
Speaking on the partnership, Sebastian Toke, Group CEO of GCL, expressed delight, saying;
“We’re proud to be the first in our industry to offer this groundbreaking crypto payment solution…This partnership not only opens the door to a new era of secure, instant, and seamless transactions, but it also allows us to tap into a thriving global crypto community.”
“By integrating KuCoin’s technology, we’re expanding our reach and giving millions of users new ways to engage with our platform. And for those who choose to pay with crypto, we’re unlocking exclusive perks – from special discounts to early access to 2Game Digital’s highly anticipated Token ICO. This is more than just a payment method; it’s a major step forward in redefining digital commerce,” Toke added.
“This partnership with 2Game Digital is another milestone in our mission to make cryptocurrency a frictionless part of everyday life,” said Kumiko Ho, Head of Payment Business at KuCoin. “Gaming is one of the most dynamic industries embracing Web3. By integrating KuCoin Pay into 2Game’s ecosystem, we’re enabling millions of gamers to enjoy a more seamless, secure, and borderless payment experience.”
According to the announcement, 2Game.com users who utilize KuCoin Pay on the platform within its first year of launch, starting from August 29, 2025, to November 28, 2026, will enjoy exclusive benefits and rewards.
The platform will offer an additional 20% discount on eligible products, which will be automatically applied at checkout. It will offer exclusive new release discounts, bi-weekly promotions, exclusive bundles, and limited drops for KuCoin Pay users and early access whitelisting for the highly anticipated 2Game Token ICO.
Furthermore, users can visit any product page on 2Game.com. They can choose KuCoin Pay at checkout and automatically receive discounts. Also, users can complete their purchase securely by scanning the provided QR code with the KuCoin App.
Source: https://zycrypto.com/2game-digital-announces-partnership-with-kucoin-pay-to-accept-secure-crypto-payments-in-real-time/