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Queens Park Rangers Football Club (QPR) has entered into an innovative partnership with TokenFi, a global leader in real-world asset tokenization, for the 2025-2026 EFL Championship season. This agreement marks a historic milestone in the intersection of sports and blockchain technology, positioning QPR as one of the first professional football clubs to explore tokenization as a means of enhancing fan interaction and club engagement.
A Transformative Partnership
Notably, under the sponsorship agreement, TokenFi will become QPR’s Official Partner and the Official Training Kit Sleeve Partner. The TokenFi logo will appear on the training apparel worn by the first-team players, coaching staff, and manager. Additionally, fans attending matches at Loftus Road Stadium will encounter visible TokenFi branding on LED boards around the pitch, dugout headrests, in hospitality areas, and across various club media setups.
Commenting on the partnership, Euan Inglis, Commercial Director at QPR, remarked:
“Partnering with TokenFi marks a transformative moment for QPR and the sports industry. By embracing tokenization, we’re redefining fan engagement and creating a model for the future. TokenFi’s innovative platform aligns perfectly with our ambition to connect with fans worldwide in new and exciting ways.”
 
The collaboration goes beyond branding, with a strong focus on digital activations such as exclusive content, email campaigns, matchday graphics, newsletters, and interactive videos announcing the partnership. Both organizations will also explore new fan-focused tokenization initiatives during the agreement.
Tokenization: The Future of Fan Ownership
TokenFi is at the forefront of simplifying crypto and real-world asset tokenization, offering a platform that allows users to tokenize or launch assets without technical expertise. Through this partnership, QPR aims to pioneer a new era of fan engagement by exploring how blockchain-based tokens could enable supporters to own digital representations of club assets, memorabilia, or exclusive experiences.
Speaking on the significance of the collaboration, Pedro Vidal, Community Relations Officer at FLOKI, a key partner within the TokenFi ecosystem, highlighted its transformative potential, underscoring the powerful synergy between both communities. He explained that the future of sports engagement is rooted in the tokenization of club assets, a concept that allows fans to become more than just spectators by owning a unique piece of the club’s journey. According to Vidal, this collaboration between TokenFi and QPR is not only a step toward innovation in fan experiences but also a trailblazing example of how sports partnerships can evolve in the digital era.
In addition, the agreement also paves the way for QPR to work with TokenFi’s related brands, Floki and Valhalla, to expand the partnership beyond the 2025-2026 season. Plans may include blockchain-powered loyalty programs, gamified fan experiences, and additional token-based initiatives for the 2026-2027 season and beyond.
About Queens Park Rangers (QPR)
Founded in 1882, Queens Park Rangers Football Club (QPR) is a historic West London football institution competing in the English Football League (EFL) Championship. Known for its rich heritage, dynamic style of play, and passionate global fan base, QPR has long been a symbol of community spirit and sporting excellence. The club’s home ground, Loftus Road Stadium, is celebrated for its intimate atmosphere and strong connection to local supporters. Committed to innovation both on and off the pitch, QPR continues to embrace forward-thinking initiatives that enhance fan engagement and strengthen its global presence.
About TokenFi
TokenFi is a cutting-edge platform at the forefront of cryptocurrency and real-world asset tokenization. It enables individuals and organizations to easily convert physical or traditional assets into digital tokens through an intuitive, no-code interface. By simplifying the tokenization process, TokenFi is helping accelerate the growth of a global digital asset economy. The platform empowers brands to create dynamic, blockchain-based experiences that foster deeper engagement with their audiences. Through strategic collaborations like its partnership with Queens Park Rangers, TokenFi is pioneering new ways for communities to interact with organizations, offering innovative opportunities for ownership, access, and participation in the digital era.
Source: https://zycrypto.com/queens-park-rangers-partners-with-tokenfi-to-introduce-blockchain-powered-fan-engagement/