Moca Network Unveils AIR Shop to Enhance SK Planet’s Loyalty Program with Blockchain

Innovative Loyalty Platform Launched

Moca Network, a prominent project under Animoca Brands, has announced the introduction of AIR Shop, a cutting-edge loyalty platform developed in partnership with Spree Finance and SK Planet. This initiative marks a significant step in bridging blockchain technology with traditional loyalty systems, offering a verifiable and interoperable platform for users.

Enhancing User Experience with AIR Identity

The collaboration with SK Planet, a leader in South Korea’s information and communications technology sector, enables the integration of Moca Network’s AIR Identity, a decentralized digital identity protocol. This development provides 29 million users and 95,000 merchants access to secure, verifiable identity services using zero-knowledge proof technology, ensuring data sovereignty and interoperability.

Comprehensive Rewards System

AIR Shop offers a diverse range of global deals, including travel and luxury experiences, with rewards up to 31% of user spend, contingent on membership tier. Users can earn and redeem points transparently on-chain, with real-world travel opportunities powered by BookIt.com. Membership tiers are accessible via verified credentials linked to OK Cashbag’s OCB loyalty points, MOCA Coin, and Mocaverse NFT staking status.

Strategic Industry Partnerships

Kyosu Kim, Chief Business Officer of SK Planet, highlighted the strategic importance of this partnership, stating, “SK Planet has always been at the forefront of consumer loyalty innovation. Partnering with Moca Network to launch AIR Shop allows us to extend our ecosystem into Web3, offering greater value and exciting experiences to our users.”

Future Prospects and Opportunities

To commemorate its launch, AIR Shop is hosting exclusive sweepstakes, offering prizes such as luxury vacations and concert tickets. Kenneth Shek, Project Lead of Moca Network, emphasized the transformative potential of AIR Shop, noting its role in preventing reward abuse and enhancing user data ownership.

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