Lens Protocol Raises $15 Million To Promote Decentralized Social Web

Key Points:

• Lens Protocol, the user-owned social layer of the Internet, has received $15 million in investment.
• The additional fund will be used to support the ongoing growth of the Lens ecosystem, which benefits web3 users, producers, and builders.

Lending procedure Lens Protocol, Aave’s decentralized social-media network, has received $15 million in backing from a consortium of prominent investors.

IDEO CoLab Ventures led the new funding round, which included participation from venture capital companies such as General Catalyst, Variant, and Blockchain Capital, as well as DAOs such as Flamingo DAO, DAOJones, Punk DAO, DAO5, and Global Coin Research.

Uniswap CEO Hayden Adams, OpenSea co-founder Alex Atallah, entrepreneur and investor Balaji Srinivasan, Sandbox co-founder Sébastien Borget, and Polygon co-founder Sandeep Nailwal were among the angel investors. Joe Gerber, managing director at IDEO CoLab Ventures, said:

“It is more clear than ever that an open, interoperable, and decentralized social layer is needed to create a more creative, pluralistic, and human internet. We are excited about the new possibilities for connection and expression that these underlying technologies allow, and we are thrilled to support the Lens team on this journey.”

Blockchain-based polygons Lens is a platform that allows users to create apps by storing their posts, followers, and content on a single non-fungible token (NFT)-based platform.

The core notions of ownership and mobility on the social web are at the heart of Lens Protocol. Lens reimagines the web as a social ecosystem of decentralized applications that users can access effortlessly via a universal profile rather than logging into various segregated sites, using web3 technologies like as blockchain, smart contracts, decentralized storage, and NFTs.

This profile contains the user’s information, such as their social graph and following network, as well as the digital artifacts they generate, which may include words, photographs, videos, and other media. This is referred to as user social capital. Lens aspires to alter the way we create, distribute, and monetize value on the Internet by placing ownership and social capital in the hands of individuals.

Other crypto social networks exist, such as BitClout, which, according to its website, has over 200 apps developed on its blockchain DeSo. There are additional crypto wallets and programs, such as Thred, that try to offer a service comparable to Yelp and have simple interfaces. Although they have achieved some popularity among crypto players and consumers, there seems to be no deliberate effort to expand outside of the ecosystem yet.

It is critical to differentiate between networks and protocols; Lens is developing the latter, which means that any developer may build on top of its system.

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Harold

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