Decentralized Platform Bluesky Amasses 1M Users in Brazil Post X Ban

• The spike follows X’s suspension in the country, which was mandated by a court.
• The social media platform was overjoyed by the sudden surge of Brazilian users.

The alternative decentralized X platform Bluesky, co-founded by Jack Dorsey, the former CEO of Twitter, has exploded in popularity in Brazil, amassing an incredible 1 million users in the span of three days. The spike follows X’s suspension in the country, which was mandated by a court.

The social media platform was overjoyed by the sudden surge of Brazilian users. In what is also the platform’s most-liked post ever, it welcomed one million new members in the previous three days. With 21.5 million users, X’s sixth-largest worldwide market is now virtually closed due to the court’s verdict, according to Statista.

Massive Surge Witnessed

Moreover, the service saw 20 times its regular server traffic on Monday, according to a Bluesky backend engineer, who said that the surge of new customers created some technical challenges. Bluesky has around 7.8 million registered users, according to the engineer’s publicly available dashboard of stats.

Bluesky’s features are quite similar to X’s; users may share photographs, repost content, and submit updates with up to 300 characters of text. It all started in 2019 with an internal experiment at X that Jack Dorsey pushed. In 2021, the platform achieved independence. Previously accessible only with an invite code, Bluesky registration became publicly available in February.

As a result of Musk’s defiance of court demands to delete information that was considered unlawful and to establish a local representation, the Brazilian Supreme Court unanimously maintained the ban on X on Monday. This decision follows similar actions taken by Musk in response to requests from other nations. 

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