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BLUFF, the next-generation betting and entertainment platform, has raised $21 million in a strategic round led by global blockchain technology fund 1kx, with participation from Makers Fund, Maximum Frequency Ventures, Delphi Ventures Founders, and other high-profile backers, including sports champion & tech investor, Tristan Thompson. The team comprises former senior executives from Stake, Bet365, William Hill, and Bodog. They have experience operating the world’s leading betting sites and are developing a completely new gaming experience. The team will use the funds to enhance the new betting platform and make it accessible to a broad audience.
BLUFF is building a sportsbook and betting site focused on social interaction and designed for the next generation of players. The platform prioritizes speed, openness, and player alignment. It offers quick onboarding, real-time settlement, provably fair games, and reward systems that enable users to actively participate in the ecosystem they help develop.
“When we began building BLUFF, we set out to create a betting platform for the new generation of betters who prioritise fast, high-engagement gameplay, real-time experiences, real stakes and the social energy that defines how players engage online today,” said BLUFF’s Founder. “This funding, and the investors who have backed us, validates our mission of what the future of online betting can look like. Novel content, user-experience obsessed, deep community focus, and hyper-engaging for all users.”
The raise comes after an amazing pre-release phase in which BLUFF got more than 600,000 sign-ups, kept tens of thousands of daily active players, and processed more than 125,000,000 bets through its beta in just three months. With key partners in crypto, gaming, and consumer entertainment, BLUFF is one of the fastest-growing new betting platforms on the market, thanks to this early success.
 
“The speed of execution and level of organic demand we’ve seen from BLUFF is rare,” said Peter Pan, Partner at 1kx. “They’re building a category-defining platform with the potential to become the number one destination in betting and entertainment. BLUFF is exactly what the next generation of users is demanding.”
BLUFF is creating a single platform that combines betting, live prediction markets, binary outcomes, and community events run by creators. This is in addition to standard iGaming and sports betting. Bluff also provides a VIP matching program to make the transition from legacy platforms such as Stake, Shuffle, and Rollbit to Bluff as seamless as possible, offering market-leading bonuses, rewards, and world-class VIP service through a 24/7 VIP concierge.
“We are thrilled to back the BLUFF team,” said Andrew Willson, Partner at Makers Fund. “They bring a deep, nuanced understanding of player needs combined with an innovative approach to company building and platform design. By prioritizing players and offering a differentiated experience, we expect BLUFF to become a disruptive brand in the betting space.”