Will Vivek Ramaswamy’s $500M Strive plan shift Bitcoin demand again?

Treasury demand is rising as Bitcoin’s [BTC] liquid supply on exchanges continues to shrink. This trend has become a defining feature of the current macro environment, prompting more corporations to view Bitcoin as a strategic reserve asset.

Political support from figures like Donald Trump has further reinforced this shift, encouraging companies to adopt treasury positions once considered unconventional.

For firms such as Vivek Ramaswamy’s Strive, the tightening market is significant, especially as long‑term holders remain reluctant to move their coins.

Throughout 2025, exchanges recorded fewer circulating tokens while institutional demand grew stronger. Tracking balances made one thing clear: coins were leaving exchanges faster than they were entering.

Source: CoinGlass

Against this mix of shrinking supply and rising corporate appetite, Strive’s new capital program arrives at a strategically relevant moment.

Strive introduces a $500M SATA ATM program

Strive disclosed a new agreement enabling the issuance of up to $500 million in preferred stock through its SATA at-the-market program.

The structure allows gradual capital access, giving Strive the flexibility to respond to market conditions rather than issuing shares all at once. 

The company highlighted its position as the first publicly traded asset-management Bitcoin treasury company, supported by its holdings of 7,525 Bitcoin.

Its mandate centers on increasing Bitcoin per share over time, aligning with long-term scarcity dynamics.

How will Strive use the capital?

The SEC filing outlined several potential uses for the capital, pointing to both treasury expansion and operational development.

Strive may allocate part of its funds to Bitcoin accumulation and related investments, reinforcing its reserve strategy.

In its announcement, the company highlighted working‑capital needs linked to growth, along with potential purchases of income‑producing assets to strengthen future cash flow.

The filing also left room for debt reduction and selective buybacks, giving Strive broad flexibility as market conditions change.

This optional approach fits an environment where institutional demand is rising and exchange balances continue to decline.

Could the program lead to dilution?

ATM programs carry dilution risk depending on issuance pacing, especially with merger activity and expansion underway.

Investor attention will focus on how quickly Strive taps into the program. However, the company has emphasized that the structure is designed for flexible liquidity, not an immediate deployment.

Meanwhile, corporations are increasingly weaving Bitcoin into their long‑term strategies. Political narratives have elevated Bitcoin’s role as a strategic reserve asset, while institutional participation continues to expand.

As supply on exchanges tightens, the key question becomes clear: Will more U.S. companies follow similar treasury paths and treat Bitcoin as part of their reserves?

Final Thoughts

• Strive’s ATM launch adds momentum to the expanding corporate Bitcoin-treasury narrative. 
• Declining exchange balances highlight sustained tightening in BTC supply conditions.