The post Why MARA Stock Could Outperform Bitcoin in This Bull Market appeared first on Coinpedia Fintech News
Many investors are keeping a close eye on MARA stock — the publicly traded Bitcoin mining company, Mara Holdings. While buying Bitcoin directly is one option, some prefer investing in Bitcoin mining stocks like MARA for several practical reasons, as explained by an analyst.
Why Mining Stocks?
Unlike holding Bitcoin, which requires managing private keys and digital wallets, mining stocks are traded like regular company shares on the stock market. This makes them easier for traditional investors to access. Plus, mining stocks come with fewer regulatory concerns compared to direct crypto investing and can even fit into retirement accounts.
About Mara Holdings
Founded in Florida in 2010, the company originally operated under the name Marathon Patent Group. It switched to Bitcoin mining in 2021 and later rebranded as Mara Holdings in 2024. Today, it’s one of the largest Bitcoin miners in North America, known for using renewable energy and advanced cooling systems to run its operations.
As of early 2025, Mara’s mining power reached over 54 exahashes per second — meaning its machines can make over 54 quintillion guesses per second while mining Bitcoin. In simple terms, it’s one of the fastest and most powerful mining setups out there.
A Unique Bitcoin Strategy
In mid-2024, MARA announced a full “HODL” strategy, deciding not to sell any of its mined Bitcoin to cover expenses. Instead, it started aggressively buying more Bitcoin from the market. To support this plan, MARA launched several stock offerings, including a massive $2 billion stock sale in March 2025.
Thanks to this strategy, Mara has built up a huge Bitcoin reserve. In the first three months of 2025 alone, it mined 2,286 BTC, increasing its total holdings to over 48,100 BTC — the second-highest stash among public companies after Michael Saylor’s firm.
The Bigger Picture
Mara’s decision to hold onto its Bitcoin rather than sell it could significantly increase the company’s value, especially as Bitcoin’s price rises. Many other mining firms are now following a similar strategy, showing growing confidence in Bitcoin’s long-term future.
function subscribed_popupmodal(template_id) { var templateId = ‘6’; getAllSubscriberCategoryList([templateId]); var subcribemodal = window.parent.document.getElementById(‘subscribe-modal-design’); if (subcribemodal) { var modalContent = `
Never Miss a Beat in the Crypto World!
Stay informed and gain the edge you need to navigate the crypto world. Select your subscription now
if (storeCheckedId.length === 0) { var unsubcribedPopUpmodal =
`
You’ve Unsubscribed Successfully
We’re sorry to see you go! Your subscription has been canceled. If you change your mind, you can re-subscribe anytime. Thank you for being part of our community!
Thank you for subscribing to our crypto and blockchain newsletter! You’ll now receive the latest news, insights, and updates straight to your inbox. Welcome to our community!
`;
let selectedSubscriptionsArray = selectedSubscriptionsString.split(‘,’); let subscribedCategories = selectedSubscriptionsArray.map(subscription => subscription.split(‘_’)[0]); let subscribedCategoriesString = subscribedCategories.join(‘, ‘);
subscribedmodal.innerHTML = subscribedPopupModal; if (document.getElementById(‘selectidname’)) { document.getElementById(‘selectidname’).textContent = subscribedCategoriesString; }
function closeModal(template_id) { var modalId = template_id; var modal = document.querySelector(‘#’ + modalId); // Using querySelector to find the modal
// Function to get cookies function getCookie(name) { let value = “; ” + document.cookie; let parts = value.split(“; ” + name + “=”); if (parts.length == 2) return parts.pop().split(“;”).shift(); }
// Get user token from cookies const userToken = getCookie(‘user_token’);
if (subscribewithoutData === ‘true’ && userToken) { // Call the modal function with the category ID subscribed_popupmodal(subscribe_clicked_cat_id);
// Remove the flag and category ID from localStorage localStorage.removeItem(‘subscribe_without_Login’); localStorage.removeItem(‘subscribe_clicked_id’); } });
var listItems = document.querySelectorAll(‘.subscription-options li’); if (listItems.length === 0) return;
var anyActive = false; listItems.forEach(function(item) { var checkbox = item.querySelector(‘input[type=”checkbox”]’); if (checkbox) { if (checkbox.checked) { item.classList.add(‘active’); anyActive = true; // Set anyActive to true } else { item.classList.remove(‘active’); // Remove ‘active’ class if checkbox is unchecked } } });
}
function updateButtonText(anyActive) { var subscribeButtonSpan = document.querySelector(‘.subscribe-submit .changeBtnText’); if (subscribeButtonSpan) { if (anyActive) { subscribeButtonSpan.textContent=”Subscribe Now”; } else { subscribeButtonSpan.textContent=”Unsubscribe”; } } }
function updateSubscriptionButton() { var listItems = document.querySelectorAll(‘.subscription-options li’); if (listItems.length === 0) return;
var anyActive = false; listItems.forEach(function(item) { var checkbox = item.querySelector(‘input[type=”checkbox”]’); if (checkbox) { if (checkbox.checked) { item.classList.add(‘active’); anyActive = true; // Set anyActive to true } else { item.classList.remove(‘active’); // Remove ‘active’ class if checkbox is unchecked } } });
// Update the button text based on whether any list item has the ‘active’ class updateButtonText(anyActive); } document.addEventListener(‘click’, function(event) { var clickedItem = event.target.closest(‘.subscription-options li’); if (clickedItem) { var checkbox = clickedItem.querySelector(‘input[type=”checkbox”]’); if (checkbox) { checkbox.checked = !checkbox.checked; updateSubscriptionButton(); } } });
FAQs
How much BTC does MARA hold?
MARA holds a total of 49,179 BTC, maintaining its position as one of the largest corporate Bitcoin holders.
Why invest in MARA stock instead of buying Bitcoin directly?
Investing in MARA stock offers easier access for traditional investors, fewer regulatory concerns, and eligibility for retirement accounts, unlike direct Bitcoin holdings.
Can I buy MARA stock in a retirement account?
Yes, MARA is a publicly traded stock and can be held in IRAs or other retirement accounts, unlike direct Bitcoin.