 
 
In a seemingly unconventional correlation, the crypto community has identified a pattern where the return of McDonald’s saucy McRib sandwich has preceded a bullish price pump.
Will this saucy, slathered meat hitting menus across the fast-food megachain again pump Bitcoin (BTC) this time?
The classic annual Bitcoin rib chit-chat commenced after McDonald’s Senior Marketing Director Guillaume Huin announced the relaunch of the McRib in a post on X.
According to Huin, the barbecue-flavored fan favorite “has recently found new meaning on [the] internet within the trading and crypto community.”
The McDonald’s executive added that “some claim Bitcoin and S&P500 tend to perform well after the McRib makes a comeback, particularly in 2017, 2020, and 2021. Coincidentally, when the McRib returned to U.S. restaurants in December 2024, Bitcoin hit a new all-time high.”
 
Last year, the McRib returned as U.S. President Donald Trump’s victory at the White House lit a fire under the crypto bulls, propelling Bitcoin above the $100,000 threshold for the first time.
Huin indicated that the McRib is set to make a comeback nationwide beginning on Tuesday, but it will only be available for a limited time, as it has been since its debut in 1981, when Americans first tasted a mouthwatering combination of boneless barbecue pork ribs, onions, and pickles.
This year, the sandwich returns amid a possible resolution to the 40-day disruptive government shutdown, resulting in a brief surge in the Bitcoin price and other crypto majors over the weekend.
Bitcoin was trading at just around $103,504 as of publication time, representing a 1.8% decline over the past day, according to crypto data provider CoinGecko.
While correlation does not mean causation, crypto fans are hoping that the McRib’s reintroduction to menus across America will trigger an appetizing move for Bitcoin.