U.S. investors rekindle interest in Bitcoin – What’s driving it?

• U.S. investors were gradually beginning to buy BTC after a period of selling.
• Market participants were overall bullish on BTC’s price rise, as buying volume remained higher than selling volume.

Bitcoin[BTC] has continued to stay above $100,000 after crossing it on the 17th of January. A 24-hour gain of 2.14% supports its continued hold in this region, suggesting sufficient buying pressure in the market.

AMBCrypto found that U.S. investors are beginning to rekindle their interest in BTC. Combined with the overall bullish sentiment, this could play a role in the asset establishing a new price threshold.

U.S. investors begin to buy BTC

There’s been a surge in buying activity from U.S. retail investors, as indicated by the Coinbase Premium Index on CryptoQuant.

This metric compares the price gap between BTC on Coinbase and Binance. A positive index suggests bullish sentiment, while a negative reading indicates bearish sentiment.

Source: CryptoQuant

At the time of writing, the index has a current reading of 0.0154—slightly in the positive zone. This suggests that investors have turned bullish on BTC and started buying, though not in full force, as the index remains close to the negative zone.

AMBCrypto found that this slight move could be influenced by other investors taking profit on BTC.

This was determined through BTC’s Adjusted Spent Output Profit Ratio (aSOPR), which measures the profitability of spent Bitcoin outputs. It indicates whether Bitcoin is being sold at a profit (aSOPR > 1) or a loss (aSOPR < 1).

Currently, the aSOPR has a reading of 1.11, a notable increase from the previous day’s 1.06. This suggests that more investors are selling BTC at a profit.

This could temporarily slow down BTC’s chances of a major rally, even as U.S. investors begin to step in.

Overall bullish sentiment

Despite some investors realizing a profit on BTC, the market sentiment remains bullish as there are more buyers than sellers.

In the past 24 hours, the Taker Buy-Sell Ratio, comparing buy orders to sell orders in the derivatives market, shows more buy orders are being filled.

Source: CryptoQuant

Currently, the ratio is 1.021, indicating a sustained bullish sentiment. A further increase would mean a stronger bullish pressure, while a drop below 1 would suggest a shift toward bearish sentiment.

Combined with the sentiment from U.S. retail investors, the market is in a bullish phase and could rise to the upside soon.

THIS could spark more market interest

The recent market interest, particularly from retail traders in the U.S., has been sparked by the executive order passed by President Donald Trump.

Read Bitcoin’s [BTC] Price Prediction 2025–2026

This executive order is the first of its kind and provides the long-awaited framework to guide the crypto industry. This is a positive development for the U.S. crypto market and could encourage these investors to begin buying in full force.

With more retail U.S. investors entering the market, BTC could experience a major price pump, potentially reaching a new all-time high.