Trump Media Reveals Plan To Invest In Bitcoin & Other Cryptocurrencies

Trump Media & Technology Group (TMTG), the parent company of Truth Social, announced its expansion into financial services under the brand Truth.Fi. The company plans to invest in Bitcoin and other cryptocurrencies, along with exchange-traded funds (ETFs) and separately managed accounts (SMAs).

TMTG Unveils Truth.Fi to Expand into Financial Services

Trump Media & Technology Group (TMTG) announced on Wednesday the launch of Truth.Fi, a financial services division aimed at expanding its presence in investment and digital finance. 

As part of this initiative, the company plans to allocate up to $250 million in investments, including Bitcoin, ETFs, and separately managed accounts.

According to the company, the funds will be held with Charles Schwab, which will provide advisory services for the investment strategy. An affiliate of Yorkville Advisors will serve as the registered investment adviser, focusing on American growth, manufacturing, and energy companies, as well as investments supporting what TMTG calls the “Patriot Economy.”

Trump’s Crypto Holdings and Recent $MOVE Token Purchase

In addition to TMTG’s investment plans, blockchain data reveals that Trump’s decentralized finance project, World Liberty Finance, recently acquired 1.2 million MOVE tokens for $940,000 in USDC. 

MOVE is the native token of the Movement blockchain, which gained attention after reports surfaced about potential collaboration with Elon Musk’s Department of Government Efficiency.

Reports also indicate that Trump personally holds nearly $200 million in Ethereum (ETH), making him one of the largest known political figures with significant crypto holdings. The extent of his direct involvement in cryptocurrency investments remains unclear, but his increasing presence in the sector has drawn attention from market analysts and investors.

Market Reaction and Stock Surge Following Announcement

Following the announcement of Truth.Fi, shares of Trump Media & Technology Group, trading under the ticker DJT, surged more than 15% in premarket trading. The stock movement reflects investor enthusiasm for the company’s expansion into financial technology and digital assets.

TMTG’s move into cryptocurrency follows the launch of the Trump memecoin despite having raised national security concerns. This memecoin subsequently generated substantial on-paper gains for the Trump Organization and its affiliates. While the company has not disclosed specific crypto-related products beyond Bitcoin and ETFs, its increasing involvement in decentralized finance suggests further developments may follow.

TMTG’s entry into the cryptocurrency space has sparked discussions about its potential influence on digital asset markets. The timing of World Liberty Finance’s MOVE token purchase raised speculation among some crypto investors about potential insider advantages. However, no official statements have been made regarding these transactions.

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Kelvin Munene Murithi

Kelvin is a distinguished writer with expertise in crypto and finance, holding a Bachelor’s degree in Actuarial Science. Known for his incisive analysis and insightful content, he possesses a strong command of English and excels in conducting thorough research and delivering timely cryptocurrency market updates.

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