Trump Media Bets $300M on Bitcoin Options as BTC Nears $119K

Key insights:

• TMTG commits $300M to Bitcoin options trading amid increased digital asset exposure
• The company’s crypto holdings now stand at $2.2 billion, backed by $2.5B fundraising
• BTC trades at $118,999 with 24h volume up 25.88%, signaling renewed market activity

Trump Media and Technology Group (TMTG) has deepened its crypto strategy by allocating $300 million to Bitcoin-related options. This strategic move expands its exposure beyond direct spot holdings and strengthens its crypto-focused asset base. TMTG’s total crypto assets now amount to approximately $2.2 billion.

The company funded this initiative through proceeds from a $2.5 billion capital raise involving stock and convertible bond offerings. TMTG seeks tactical flexibility by using options, which allow leveraged BTC exposure with limited downside risk. This layered strategy aligns with the company’s long-term crypto treasury plan announced earlier this year.

Internal documents indicate that these options may convert into spot BTC holdings if prices reach specific levels. This would allow the company to benefit from short-term volatility while maintaining a bullish position. So far, TMTG remains one of the largest institutional players in Bitcoin-linked instruments outside of traditional crypto firms.

Crypto Holdings, Political Ties, and Market Reaction Drive Momentum

TMTG’s crypto holdings include BTC and related assets, with World Liberty Fi also contributing to its digital portfolio. According to company filings, the WLFI token, currently in pre-market, trades near $0.29 with a valuation approaching $79.4 billion. The token’s trading is expected to begin officially in about six weeks.

President Donald Trump’s backing and active role in shaping crypto policy have added momentum to TMTG’s performance. The company’s shares rose over 5% to $19.13 following the options announcement. Critics have raised concerns about potential conflicts of interest, though Trump officials deny any wrongdoing.

Castle Island Ventures’ Nick Carter expressed unease about possible conflicts stemming from Trump’s crypto involvement. However, White House spokesperson Harrison Fields denied all allegations, saying there has been no breach of ethical standards. The company’s growing portfolio has significantly impacted Trump’s net worth, boosting it by an estimated $620 million.

According to CoinMarketCap, Bitcoin is trading at $118,999, marking a 0.91% daily increase. The market cap has climbed to $2.36 trillion while 24-hour trading volume surged 25.88% to $59.33 billion.