The e-commerce firm aims to build a blockchain-integrated ecosystem to fuel long-term growth and data intelligence.
The strategy combines $50 million from an existing equity financing arrangement and a matching corporate pledge from a strategic partner.
Funds will be deployed gradually into digital assets like Bitcoin, Ethereum, and regulated stablecoins, forming a digital treasury designed to boost operational scalability and financial efficiency.
CEO Carlson Thow says the move aligns capital allocation with platform functionality, creating a foundation for recurring revenue and long-term margin growth. The company also hinted at future funding flexibility, noting the potential for new registration filings as needed.
This treasury diversification reflects a growing trend among tech firms seeking to enhance financial resilience while exploring the synergies between AI, blockchain, and consumer behavior.
By embedding real-time crypto analytics and on-chain intelligence into its operations, Treasure Global hopes to position itself as a leader in next-generation e-commerce infrastructure.
Alexander Stefanov
Reporter at Coindoo
Alex is an experienced finance journalist and a cryptocurrency and blockchain enthusiast. With over 8 years of experience covering the crypto, blockchain and fintech industries, he deeply understands the complex and constantly evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His passionate approach allows him to break down complex ideas into accessible and insightful content. Follow up on his content to be up to date with the most important trends and topics.
Source: https://coindoo.com/treasure-global-bets-on-bitcoin-and-ai-with-100m-treasury-strategy/