French fintech firm The Blockchain Group has announced the completion of €63.3 million ($72 million) in convertible bond issuances to fund further Bitcoin (BTC) acquisitions.
The move aligns with the company’s ongoing treasury strategy, which centers on building a substantial BTC reserve.
According to the official statement released Monday, the company plans to purchase an additional 590 BTC, pushing its total holdings above 1,400 BTC. This marks another major step following its March acquisition of 580 BTC, its largest single purchase since committing to Bitcoin as a core treasury asset.
Bitcoin Strategy Boosts Market Confidence
The Blockchain Group’s Bitcoin-centric strategy appears to be resonating with investors. Since initiating its BTC accumulation plan, the firm’s share price has more than doubled, according to data from Euronext, the pan-European stock exchange.
The convertible bonds are structured to provide capital while offering flexibility in future equity conversion — a popular approach among companies looking to scale crypto-related initiatives without immediate dilution.
Focus on Growth Beyond Bitcoin
While the spotlight remains on its growing Bitcoin treasury, The Blockchain Group emphasized that it will continue to develop the operational activities of its subsidiaries. This signals a dual-growth strategy — one that leverages BTC as a long-term store of value while continuing to build value in its broader business ecosystem.
With institutional adoption of Bitcoin continuing to rise, The Blockchain Group joins a growing list of companies treating BTC as a strategic reserve asset — similar to the approach pioneered by MicroStrategy and others.
As the digital asset market matures, the company’s aggressive Bitcoin stance could further reinforce its position as a bold innovator among publicly listed European fintech firms.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
Source: https://coindoo.com/the-blockchain-group-secures-e63-3m-to-expand-bitcoin-holdings/