TFTC Launches Browser Extension to View Prices in Bitcoin

• TFTC’s new extension shows prices in BTC/sats, encouraging users to assess purchases through the lens of sound money.
• The tool promotes low-time-preference thinking, aiming to replace distorted fiat signals with Bitcoin’s fixed supply discipline.
• Open-source and free to use, it supports broader Bitcoin adoption by integrating BTC into everyday financial decisions.

Bitcoin-focused media outlet Truth for the Commoner (TFTC) has launched a new browser extension called “Opportunity Cost”, aimed at helping users make more informed economic decisions by displaying online prices in Bitcoin (BTC) and satoshis (sats).

The extension went live on Wednesday and is available to users who want to view prices of goods and services on websites in BTC instead of traditional fiat currencies. TFTC founder Marty Bent, a vocal proponent of sound money principles, said the tool is designed to highlight Bitcoin’s long-term value and promote better financial habits.

Redefining Rational Economic Thinking

Bent outlined the purpose of the extension in a recent interview, emphasizing three core goals:

1. Promoting low time preference behavior, encouraging users to delay gratification, and prioritize long-term value.
2. Increasing Bitcoin adoption by embedding its use in daily life.
3. Helping business owners calculate revenue in BTC to align with a Bitcoin-denominated economy.

“The concept of opportunity cost has been completely corrupted in the late-stage fiat era,” said Bent. He cited interest rate manipulation and money printing as key distortions of traditional economic signals, undermining people’s ability to make rational financial decisions.

“Bitcoin reintroduces a proper hurdle rate that enables individuals to weigh the opportunity cost of their spending decisions truly,” Bent added. The extension is open-source and has no revenue model, underlining its mission-driven approach.

A Tool for the Bitcoin Standard

The “Opportunity Cost” tool is part of a broader vision that aims to normalize the Bitcoin standard, where economic calculations from daily purchases to large investments are made in BTC rather than fiat.

From the treasury perspective, companies across the financial industry are increasingly converting their fiat cash reserves into BTC to preserve long-term value. For instance, Ledn, a Bitcoin-backed lending firm, allows one to take out loans with BTC used as collateral so the borrower may invest without having to sell their potentially appreciating asset.

These novel financial intermediaries are laying down the infrastructure for a Bitcoin-oriented economy, along with the browser extension provided by TFTC. They offer users and businesses a new way to evaluate opportunity costs, manage savings, and access credit.

Bent emphasized that while the extension is simple, it plays a vital role in reshaping consumer behavior by exposing people to Bitcoin’s purchasing power. The more users see prices in BTC, the more familiar they become with transacting and saving in a deflationary asset.

“Small steps like this help us inch toward a Bitcoin standard,” said Bent. “If people start making financial decisions with sound money in mind, it will have profound long-term effects.”

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