Strive Unveils $500M Program to Boost Bitcoin Treasury

Strive launches a major $500M stock program to expand its Bitcoin treasury and strengthen long-term asset growth.

Strive introduced a $500 million stock sales program on Tuesday to expand its Bitcoin treasury position. The announcement attracted strong attention in the market since the firm is going to use the proceeds for the accumulation of digital assets and general corporate requirements.

New Stock Program Indicates Treasury’s Increases

The company disclosed that the program is allowing up to $500 million in sales of preferred stock under the SATA at-the-market structure. Strive said proceeds will be used for purchasing Bitcoin, income-generating assets, and general working capital. Several finance blogs mentioned the filing and the extent of it in comparison to the firm’s recent growth. Moreover, the disclosure affirmed the long-term commitment of Strive to the Bitcoin strategy.

Strive announces $500,000,000 SATA At-The-Market (ATM) program.

The program builds on the success of the upsized SATA IPO offering and will provide the company with additional capital for general corporate purposes, including acquiring more Bitcoin.

As of 11/7/25, we HODL…

— Strive (@strive) December 9, 2025

Market sources also said that Strive wants to overtake Bitcoin by adding more Bitcoin for every share. This approach has guided its treasury policies since it early formed. Therefore, the stock plan adds strength to an already active accumulation path for the company and adds more liquidity options.

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As of November 7, the firm has almost 7,525 BTC in its possession worth around $694 million. These holdings put Strive in the category of some of the biggest holding public corporate Bitcoin holdings, according to recent research posts. According to earlier industry reports, the firm’s AUM totaled more than $2 billion since it launched its first ETF in 2022.

Furthermore, Strive was cofounded in 2022 by Vivek Ramaswamy. The company’s profile was boosted across financial research networks and investment commentary platforms through his involvement. As such, the firm’s rapid scaling is caught up in larger trends in corporate Bitcoin adoption.

Market Updates Mine Strong Investor Reaction

Strive’s shares jumped 3.6% to $1.02 following the announcement. Several of the market trackers said the stock more than doubled in the year. According to observers, the rise was associated with renewed confidence in the firm’s Bitcoin-centric model. Additionally, according to some reports published by economic blogs in the market, the ATM program could help the country to increase long-term liquidity in the capital market.

Industry analysts also said that income-generating assets could also be purchased to support operational stability. This combination of digital and traditional asset strategies occurred repeatedly in discussions with treasury-focused companies in the market.

Several commentators likened the firm’s strategy to other examples from companies such as MicroStrategy in the past. They said that public filings spoke to a trend of corporate moving towards Bitcoin-based reserves.

Moreover, industry researchers highlighted the recent challenge to MSCI by its CEO, Matt Cole. They cited debates regarding rules on the inclusion of index that impacted companies with significant Bitcoin exposures. Therefore, onlookers observe Strive’s position within a bigger discussion on market benchmarks.

Broader Impacts Suggest Liquidation Risk Debates

The Strive program might bring new discussions concerning leverage, liquidity, and possible liquidation pressures throughout periods of volatility. Treasury models based on digital assets often are exposed to stronger swings in the market. Consequently, analysts foresee that Strive will weigh the need for capital inflows against risk controls with its asset base as it expands.

In addition, the large Bitcoin position of the company gives greater spotlight to treasury resiliency. These dynamics will govern future industry debates around corporate digital-assets sustainability and liquidation protections.