- Strive CEO Matt Cole calls on Meta to use Bitcoin for treasury.
- Advocates Bitcoin as a response to economic challenges.
- Highlights potential strategic advantage for large tech firms.
At the Bitcoin 2025 Conference in Las Vegas, Strive CEO Matt Cole called on Mark Zuckerberg to add Bitcoin to Meta’s treasury. This proposal underscores increasing interest in digital assets amid macroeconomic concerns.
The call for Meta to adopt Bitcoin comes as companies reassess cash reserves in response to global economic instability. Adopting Bitcoin could signal significant shift in treasury strategy for tech firms.
Economic Pressure Fuels Corporate Shift Toward Bitcoin
Strive CEO Matt Cole urged Mark Zuckerberg to consider placing Bitcoin on Meta’s balance sheet during the Bitcoin 2025 Conference. Positioned amidst macroeconomic concerns, Cole’s appeal highlights economic drivers like money supply and devaluation. “The case for putting Bitcoin on your corporate balance sheet has never been stronger.”
A switch to Bitcoin-based reserves could change corporate treasury strategies, especially for firms as influential as Meta. The move could help mitigate risks associated with currency devaluation and inflation impacts.
The conference drew attention from government and industry leaders. Matt Cole’s appeal echoes broader financial shifts, sparking discussions on corporate Bitcoin adoption and its economic implications.
Did You Know?
Did you know? The suggestion for Meta to adopt Bitcoin follows unprecedented inflation trends, paralleling similar calls for defensive strategies by large corporations in previous economic downturns.
Bitcoin (BTC), currently valued at $108,492.90, holds a market cap of approximately $2.16 trillion and a market dominance of 62.78%, according to CoinMarketCap data. Recent performance metrics show a 24-hour decrease of 0.32% and a notable 30-day growth of 14.32%, underscoring significant price volatility in recent periods.
Experts suggest that regulatory frameworks may evolve to accommodate such treasury changes, potentially causing a ripple effect across other industries. Technological advancements in blockchain could assist companies integrating Bitcoin into their assets, supporting strategic movements in treasury management.
Source: https://coincu.com/340457-strive-urges-meta-buy-bitcoin/