 
 
Michael Saylor’s Strategy, formerly known as MicroStrategy, has expanded its strategy after buying 4,225 BTC.
Notably, this acquisition was made between July 7 and July 13, costing the company roughly $472.5 million, averaging $111,827 per coin, according to a filing with the U.S. Securities and Exchange Commission on Monday.
This investment comes at a time when the crypto market is experiencing a strong bullish trend, with Bitcoin surging to a new all-time high of over $123,091 earlier on Monday.
With the latest acquisition, Strategy’s Bitcoin holdings have now surpassed the 600,000 mark, reaching a total of 601,550 BTC. This purchase marks the firm’s first public buy for July and represents a strategic continuation of its aggressive accumulation plan. The milestone further cements Strategy’s status as the largest publicly traded corporate holder of Bitcoin by a wide margin.
The company has been building its reserves steadily throughout the year. In late March, Strategy purchased 22,048 BTC, raising its total to 528,185 BTC. Despite a brief pause in early April following a sharp correction in Bitcoin’s price, which temporarily caused the firm’s portfolio to lose $5.91 billion in unrealized value, Strategy resumed buying in mid-April, acquiring 3,459 BTC. By the end of June, the firm had amassed 597,325 BTC, before this latest move pushed it over the 600K milestone.
 
Interestingly, Strategy co-founder and executive chairman Michael Saylor had hinted at the company’s latest move ahead of time. On Sunday, he posted on X, “Some weeks you don’t just HODL,” leading to speculation that a major purchase was underway. That speculation was confirmed just a day later with the SEC filing.
That said, Strategy’s latest buy aligns with a broader wave of institutional demand currently lifting Bitcoin prices. Driving this rally is a flood of inflows into U.S. spot Bitcoin ETFs, particularly BlackRock’s IBIT, which now manages over $84 billion in assets.
Analysts say the move reflects growing confidence in Bitcoin as both a macroeconomic hedge and a long-term asset. According to Binance Research and ARK Invest, companies are increasingly allocating digital assets to their balance sheets, while risk appetite in traditional markets also remains high. According to CryptoQuant, storage addresses that only buy Bitcoin have increased their activity by 71% in the last month. They now hold 250,000 BTC, the most since 2024
Meanwhile, investors remain optimistic, with analyst Titan of Crypto predicting that the price could rise to $136,000 in the coming months, based on a bullish pennant.
At press time, BTC is trading at $118,081, representing a 1.24% surge in the past 24 hours.
Source: https://zycrypto.com/strategys-472-5m-bitcoin-buy-pushes-holdings-past-600k-btc-as-saylor-says-some-weeks-you-dont-just-hodl/