Strategy Signals Another Bitcoin Buy After a Brief Pause

The University of Austin also sees the appeal in Bitcoin, and is launching a Bitcoin fund as part of its endowment. Additionally, Kentucky recently became the 16th US state to propose a Bitcoin reserve, which fueled speculation about a potential global BTC accumulation race. 

Michael Saylor Teases More Bitcoin Purchases

Michael Saylor, co-founder of the newly rebranded “Strategy,” once again hinted at another Bitcoin acquisition after a quick one-week pause in the company’s aggressive BTC accumulation. The tech executive shared his usual Sunday Bitcoin chart post on X, cryptically stating, “Death to the blue lines. Long live the green dots,” which many believe is a signal for an impending BTC purchase.

According to SaylorTracker, Strategy currently holds 471,107 BTC, which is valued at around $45.3 billion. The company still seems very steadfast in its Bitcoin accumulation strategy, integrating BTC deeper into its corporate treasury approach despite the stock experiencing sideways price action.

On Feb. 5, MicroStrategy officially rebranded to “Strategy,” and adopted the Bitcoin logo as well as a Bitcoin-inspired color scheme to better align with its corporate vision. According to CEO Phong Le, the company is innovating in two of the most transformative technologies of the 21st century, which is Bitcoin and artificial intelligence. He believes the company’s new name powerfully reflects the firm’s global appeal.

The rebrand announcement coincided with the company’s Q4 2024 earnings call, where it reported $120.7 million in revenue from its software business, which was a 3% year-over-year decline. Additionally, the company recorded a $640 million loss for the quarter. Despite this, Strategy is still very committed to its aggressive Bitcoin acquisition plan, and Q4 2024 was its largest quarter in terms of BTC purchases after adding more than 195,000 BTC during that period.

Strategy’s Bitcoin treasury reserve growth (Source: Strategy)

The company outlined multiple bullish catalysts for Bitcoin in 2025, including a potential regulatory framework for digital assets in the US, increased political support for BTC, enhancements to existing Bitcoin exchange-traded funds (ETFs), and broader institutional adoption.

Strategy’s stock is currently trading at approximately $327 per share, but this is a near 40% decline from its all-time high of around $543 that was recorded in November of 2024. 

University of Austin Bets Big on Bitcoin

The University of Austin is also making a bold move into the world of Bitcoin by launching a pioneering investment fund. The university plans to raise a Bitcoin fund worth more than $5 million as part of its broader $200 million endowment. According to Chun Lai, the foundation’s chief investment officer, the institution is very eager to avoid being left behind as cryptocurrency’s potential continues to materialize.

This initiative is happening at a time when there is a growing trend of academic institutions showing interest in Bitcoin. Just a few months ago, a regulatory filing revealed that Emory University accumulated more than $15 million worth of Bitcoin through Grayscale’s spot Bitcoin ETF, which made it the first US university endowment to publicly report Bitcoin ETF holdings. The increasing institutional participation in Bitcoin ETFs has the potential to greatly impact the asset’s price, when considering the huge amount of capital these institutions manage. 

The University of Austin’s approach includes a long-term Bitcoin holding strategy, with a minimum investment period of five years. Chad Thevenot, the university’s senior vice president for advancement, firmly believes in Bitcoin’s long-term value, and even compared it to traditional assets like stocks and real estate. This perspective is very similar to the broader institutional shift towards digital assets as a legitimate and strategic component of diversified portfolios.

Beyond educational institutions and traditional financial players, the rise of crypto adoption is also influencing retirement funds. A recent Bitget Research report pointed out a shift in attitudes among younger generations, with up to 20% of Gen Z and Generation Alpha expressing openness to receiving pensions in cryptocurrency. The survey also found that 78% of respondents showed a preference for alternative retirement savings over conventional pension funds, which indicates a more broader shift towards decentralized finance and blockchain-based solutions. 

Bitget CEO Gracy Chen described these findings as a wake-up call for the financial industry, especially as younger generations demand more modern solutions that offer greater control, flexibility, and transparency. Additionally, the report also revealed that as of January 2025, 40% of people in these demographics already invested in cryptocurrency.

(Source: Bitget)

The University of Austin’s initiative proves that there is a growing recognition of Bitcoin’s role in long-term investment strategies, and could very likely set a precedent for other institutions to follow suit. Whether through university endowments or retirement funds, digital assets are becoming an integral part of the future financial ecosystem.

Is a Global Bitcoin Accumulation Race About to Begin?

Meanwhile, the growing number of Bitcoin reserve proposals in the United States started speculation about a possible global accumulation race, as early adopters could benefit from the cryptocurrency’s long-term monetary incentives. Kentucky recently became the 16th US state to introduce legislation that is aimed at establishing a Bitcoin reserve, which will allocate up to 10% of excess state reserves into digital assets. 

The move is part of the broader shift toward Bitcoin as a mainstream reserve asset, driven by increasing institutional and national-level adoption. According to Isaac Joshua, CEO of crypto startup platform Gems Launchpad, if Kentucky’s bill is approved, it could set off a domino effect that pushes other states and even nations to follow suit. He believes that once a single state officially adopts Bitcoin in its reserves, others will feel the pressure to do the same.

Some of the world’s largest asset managers have already taken steps in this direction, with US spot Bitcoin ETFs collectively holding over 5.91% of Bitcoin’s circulating supply, which is worth approximately $113.5 billion. BlackRock’s Bitcoin ETF alone accounts for almost half of these holdings. With Bitcoin ETFs continuing to see steady inflows, market analysts predict that Bitcoin could soon reach new all-time highs. In 2024, US Bitcoin ETFs contributed roughly 75% of new investments into Bitcoin, and became a key driver behind BTCs climb past $50,000 in mid-February.

Bitcoin ETF stats (Source: Due Analytics)

Despite the growing momentum for Bitcoin reserve proposals, there are still some regulatory hurdles to overcome. James Wo, founder and CEO of venture capital firm DFG, pointed out that while the idea of an accumulation race is compelling, Kentucky’s bill is still just a proposal and has not yet been passed. He also mentioned concerns over Bitcoin’s volatility and strict fiscal policies that could make it difficult for legislators to approve such measures. However, if enough states successfully implement Bitcoin reserve policies, it could pave the way for discussions about a potential federal Bitcoin reserve in the future.

States considering Bitcoin reserves (Source: Bitcoinlaws)

Kentucky’s proposal was submitted after similar initiatives from 15 other states, including Arizona, Alabama, Florida, Massachusetts, Missouri, New Hampshire, North Dakota, South Dakota, Ohio, Oklahoma, Pennsylvania, Texas, Utah, Kansas, and Wyoming. However, Bitcoin’s volatility is still a key point of debate. During the 2022 bear market, Bitcoin saw a sharp 64% correction, while the 2018 downturn resulted in a 73% decline. Nevertheless, Bitcoin has delivered an average return of over 1,077% over the past five years.